Anastasia Beverly Hills

Anastasia Beverly Hills

Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection...

Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection. Inspired by the search for symmetry, Anastasia Soare used her patented Golden Ratio method to create an innovative technique for shaping brows. Her brand catapulted to its celebrated reputation, thanks to cult products like the Anastasia Beverly Hills Brow Wiz and Dipbrow Pomade.

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Anastasia Beverly Hills
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NEW SIZE
Brow Freeze - Extreme Hold Laminated-Look Sculpting Wax
Anastasia Beverly Hills
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Lip Velvet
More colors available
Anastasia Beverly Hills
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Lash Genius Serum
Anastasia Beverly Hills
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Mini Modern Renaissance Eye Shadow Palette
Anastasia Beverly Hills
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Fall Romance Eye Shadow Palette
Anastasia Beverly Hills
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Mini Sultry Eye Shadow Palette
Anastasia Beverly Hills
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NEW SHADES
Tinted Lip Gloss
More colors available
Anastasia Beverly Hills
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Lash Sculpt Lengthening & Volumizing Mascara
Anastasia Beverly Hills
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Unable to ship to Switzerland.
Brow & Lash Styling Kit
Anastasia Beverly Hills
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Unable to ship to Switzerland.
Brow Genius® Mini
Anastasia Beverly Hills
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Laminated Look Brow Kit
Anastasia Beverly Hills
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About The Brand

Born in Romania, Anastasia Soare immigrated to the US with a vision to revolutionise the beauty industry. Using her education in art and architecture, she launched her brow shaping service to clients in 1990, now known as her signature “Golden Ratio” method. Soare’s eponymous brand was unveiled with a flagship salon in 1997 and a line of brow products in 2000.

Who Is It For

Anastasia Beverly Hills isn’t just for those who dream of perfectly defined brows. After the brand’s initial success, they launched a range of colour cosmetics that were met with critical acclaim and gave way to several bestsellers like the Modern Renaissance Eyeshadow Palette. The line delivers high-quality, high-performance products, rooted in the brand’s commitment to cruelty-free beauty.

Why Space NK Loves

Our beauty editors love that Anastasia Beverly Hills is underpinned by a mathematical ratio that’s been used to create a line of brow-perfecting products, injecting an innovative and revolutionary spirit into the beauty space. Her high-quality, pigmented cosmetics are adored worldwide and even don a number of famous faces, who use Anastasia Soare’s vision of beauty to strengthen their own.