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Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.
This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.
To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.
Key Benefits
- Designed for medium to thick hair
- Safe to use on colour-treated hair
- Enriched with fragrant elements of lavender and mint
- Free from phthalates, parabens and sulphates
- Cruelty-free product
SKU# UK200023390
£10 Unlimited Next day delivery for a year. Order before 7pm (Mon-Fri) and receive your order the next working day. (T&Cs apply)
STANDARD DELIVERY - £4
Free when you spend £25. Delivered in 2-4 working days
PRIORITY STANDARD DELIVERY - £4.5
Free when you spend £75. Order before 4pm. Delivered in 2 working days
NEXT DAY DELIVERY - £5
Order before 7pm.
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Unopened product can be returned for a full refund or exchange within 28 days of purchase with proof of
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Opened or used products that you are not completely satisfied with can be returned for an exchange within 28 days of
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4.5
273 Reviews
Summary of Customer Ratings & Reviews
Karen Y.
Reviews: 1
Nice leather. Clean rice. Easy
Nice leather. Clean rice. Easy to work with and style. Felt healthier.
Mary S.
Reviews: 1
Awesome line!!!
Love your products!! I started using the oil and then shampoo/conditioner and the mask!!! Recently used the new serum for damaged hair and it’s amazing!!! I get so many compliments and my hair looks better than ever!!
Deb D.
Reviews: 1
The GoldiLocks of Shampoos
Smooth is true to its name: it hydrates and lets usually fine, fly-away hair achieve a nourished, finished look. It’s not heavy like hair that has suffered too much conditioner, it is just right, the GoldiLocks of shampoos.
Carla H.
Reviews: 1
Smooth Shampoo is the BOMB
Fantastic product, I love this shampoo
Alison A.
Reviews: 1
Terrific Smoothing Shampoo
Excellent lather even when using a relatively small amount - thoroughly cleans and gets me ready for conditioner. My hair is in better condition than before!