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Vita Liberata

Self Tanning Gradual Lotion

200ml | SKU# UK200014974

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Give skin a warm, healthy glow with Vita Liberata Fabulous Gradual Tan Lotion, a 2-in-1 moisturiser that gently nourishes the face and body while leaving skin looking radiant. Featuring an innovative moisture locking system, this lotion keeps skin hydrated for up to 72 hours, while boosting a natural tan over four to eight hours.

Vita Liberata Fabulous Gradual Tan Lotion applies like a normal body lotion, and contains certified organic ingredients that restore, condition, and nourish skin. The presence of lychee, raspberry, and grape extracts ensure that skin is protected, while premature ageing is prevented.

The tan created by this Fabulous Gradual Tan Lotion is subtle and won’t transfer onto clothing or towels. Formulated without parabens, harsh chemicals, fragrance, or silicones, this lotion smells all-natural.

Vita Liberata Fabulous Gradual Tan Lotion for all skin tones creates a natural, lasting tan with continuous use that leaves skin looking radiant.
Key Benefits:
  • Ideal for everyday skin hydration
  • Imparts a warm, sun-kissed glow
  • Perfect for dry, sensitive, and mature skin
  • For face and body
  • Contains organic ingredients
  • Subtle tan that won’t transfer onto clothing
How to Apply
Exfoliate but do not moisturise prior to tanning. Use a tanning mitt and apply to skin in circular movements. Allow at least 4 - 8 hours before showering off.

Can be used as a ‘colour booster’ in the days following self or spray tan application


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 5pm, and receive your order the next working day.**

Order before 5pm, and receive your order on the morning of the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Vita Liberata
Used in some of the world's top spas, these luxury organic sunless tanning products feature an odour-free, non-toxic formula and deliver a supremely natural-looking finish.
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What other customers think
Self Tanning Gradual Lotion is rated 4.2 out of 5 by 23.
Rated 5 out of 5 by from Very natural-looking tan I like this tanning lotion a lot, because it has some color and you can see right away where you have already applied it. It has a natural color and doesn't look artificially orange on the skin. I can still sense the french fries smell, but it doesn't seems as dreadful as in some other lotions I have tried. I tried applying it with the Vita Liberata mitt, but I got the most even application with my Artis palm brush.
Date published: 2019-11-02
Rated 4 out of 5 by from No dreadful smell I have been using this to maintain my tan and it is really good. It’s a bit pale unfortunately but I suppose that’s better than the dreaded orange colour which comes with some self tanners. It dries reasonably quickly and is a very good price. The best thing is the scent which is harmless and subtle and nothing like the dreaded biscuit smell which lingers.
Date published: 2019-08-21
Rated 2 out of 5 by from Sadly not for me I wanted to love this product but sadly, it's not for me! I bought it with the hope of it giving me a soft, even glow but it just ended up patchy and a bit orange looking. That being said, I am very pale and maybe the colour just wasn't right for me. Could work better on a deeper skin tone. It didn't really smell of anything when you first applied it, however after a while, the inevitable fake tan smell starts to come out when the product is developing.
Date published: 2019-07-30
Rated 3 out of 5 by from Even Tan Having tried nearly every fake tan out there... this brand is definitely my favourite. The tone is absolutely right (not orange) and it wears off nice and with minimal patchiness. This one in particular is ok. I’m more of a fake tan lover than a gradual tan investor but this absorbs nicely and gives a natural appearance. Happy with it but not one I’ll repurchase
Date published: 2019-07-01
Rated 3 out of 5 by from Feels great but colour too dark for me I have been a user of gradual self-tanners for years but have struggled with this one - some streaks, inconsistency of colour. It is also very dark for a gradual tanner, although I am quite fair. However, I am persisting with it in case its my application of it that is causing the streaks, as I love that it has no smell and also is extremely moisturising without being sticky or greasy.
Date published: 2019-07-01
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