Perfect pairing
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Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.
Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.
This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.
Key Benefits
- Can be used when swimming or exercising with great results
- No wax or dye ingredients
- Blends flawlessly
- Reduces trips to the salon
- Helps reduce damage from over-processing
SKU# UK200013430
For best results when hiding roots:
• Apply to dry, styled hair
• Load up the small end of the brush with a generous amount of powder
• Pull hair flat/taut against the head
• Press brush down firmly onto roots, using a dabbing motion
• Do not sweep brush along hair
• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush
• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above
£10
Unlimited Next day delivery for a year. Order before 7pm (Mon-Fri) and receive your order the next working day. (T&Cs apply)
STANDARD DELIVERY - £4
Free when you spend £25. Delivered in 2-4 working days
PRIORITY STANDARD DELIVERY - £4.5
Free when you spend £75. Order before 4pm. Delivered in 2 working days
NEXT DAY DELIVERY - £5
Order before 7pm.
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4.2
214 Reviews
Summary of Customer Ratings & Reviews
Marion1
Location: Bristol
Reviews: 49
Age: 45+
What is your hair length?: Medium
Hair Type:: Coloured
Best Use: Colour Protection
Recommends this product: Yes
AMAZING COVERAGE
I really like this root cover up, it's my 2nd purchase. I prefer the fine texture of this than the root sprays. The blonde is a lovely golden blonde which covers up my grey roots really well and leaves a nice shimmer, very easy to apply and blends in with the rest of my hair colour so well. It's easy to wash out, I have also used the platinum which is slightly cooler in colour but found on my hair the blonde colour gave more coverage. It lasts a long time too as you don't need to use much and stays in until you wash your hair.
nesssa vks
Reviews: 87
Recommends this product: Yes
does what it says
Nice and easy product that does what it says it will - covers white hair well. Can also be use on scalp to make hair seem fuller overall. Not messy like some spray products on the market easy to travel with and lasts a long time as you do not need much
Birthdaygirl
Location: NW England
Reviews: 1
Age: 45+
What is your hair length?: Medium
Hair Type:: Coloured
Recommends this product: Yes
WOW ROOT COVER UP
This does a good job of covering up my roots in the last 2 weeks before my next colour. It is fairly easy to put on, I use the smaller brush and do it slowly. However it does t travel well as after a journey in my makeup bag part of the colour had broken away from the palette and fell out onto the dressing table as ‘soot’ - it took some removing. Also it needs to be thoroughly washed out before having the next colour as it is a waxy substance that acts as a barrier to the colour. Having said that I am on my 3rd palette, so rate it for covering roots for special occasions.
Vixen
Reviews: 585
This did not work for me
As the title suggests this really did not work for me - for full transparency I have naturally very dark hair which has been lightened to a honey blonde colour and so my roots are very obvious and this powder just isn’t strong enough to cover it, it looks like I’ve just chucked a bit of talcum powder on my roots and does not look convincing at all - it might me better for lighter colours.
MarieB
Location: London
Reviews: 608
Age: 45+
What is your hair length?: Long
Hair Type:: Curly / Wavy
Recommends this product: Yes
It works
I haven’t tried this on truly dark roots for my dyed blonde hair, but my roots are a mix of mousey brown and grey and this does cover them up when I need a little help between hairdresser appointments. It works well with the texture of my hair and doesn’t look claggy or cakey like I’ve read some of the root colour sprays can do. I have thr blonde which is a very warm golden blonde, probably a little too golden for my hair.
