Byredo’s Swedish founder Ben Gorman combined his minimalist Scandi aesthetic with inspiration and influences from his mother’s Indian heritage to create the cult fragrance brand. The range includes high-quality perfumes, candles and body products, which are focused around simple compositions of only the finest quality raw materials.
Created back in 2006, the origin of Byredo’s name stems from the old English word ‘redolence,’ meaning sweet-smelling perfume. After traveling to his mother’s hometown, Byredo’s founder Ben Gorman was stirred by the aromas of spices and incense he discovered, which inspired him to create this luxury range of scented candles and perfumes.
Byredo’s iconic monochrome fragrances will instantly, and effortlessly, add a touch of style to any fragrance collection. Whatever your olfactory preferences, there’s a Byredo scent to suit you. For those experiencing the brand for the first time, the much-loved Gypsy Water, which has long been top of the wishlists of beauty editors and influencers alike, is the perfect place to begin your fragrant journey.
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