Perfect pairing
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Create eye-catching volume with the It Cosmetics Superhero Mascara, a buildable mascara that delivers volumized and more defined lashes. The specially designed brush helps to create lifted, curled and separated results.
The It Cosmetics Superhero Mascara is infused with polymers, collagen, biotin, proteins and peptides for a nourishing effect, while its super-black pigment creates the look of longer and distinctly defined lashes.
For optimal results, start at the base of the lashes, then wiggle and sweep the brush up and through the to the tips. Featuring a buildable formula, the mascara can be easily layered. Simply apply additional coats of the formula for extra volume.
Key Benefits
- Delivers enhanced length, volume and stretch
- Brush creates lifted and separated results
- Ophthalmologist tested
- Suitable for those contact wearers and those with sensitive eyes
- Buildable formula
- Includes nourishing collagen, biotin and peptides
- Developed with plastic surgeons for professional results
SKU# UK200029062
£10 Unlimited Next day delivery for a year. Order before 7pm (Mon-Fri) and receive your order the next working day. (T&Cs apply)
STANDARD DELIVERY - £4
Free when you spend £25. Delivered in 2-4 working days
PRIORITY STANDARD DELIVERY - £4.5
Free when you spend £75. Order before 4pm. Delivered in 2 working days
NEXT DAY DELIVERY - £5
Order before 7pm.
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Unopened product can be returned for a full refund or exchange within 28 days of purchase with proof of
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Opened or used products that you are not completely satisfied with can be returned for an exchange within 28 days of
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4.1
2115 Reviews
Summary of Customer Ratings & Reviews
Emily65
Reviews: 1
Not the same anymore
Seems as though the formula has been changed. Used to be super buildable and now goes on totally different. It is a very wet formula which clumps the lashes together, but then within an hour I have flakes all over my face. Not what it used to be at all!
MamaDree
Location: San Diego, California
Reviews: 1
Skin Type:: Dry
Recommends this product: Yes
My absolute favorite mascara but…
As I age, I need a mascara to have length and volume. This mascara does that but unfortunately the past few years it seems to dry out rather quickly so by mid day I have black flecks under my eye or falling in my eye. I keep going back but the same problem keeps happening. I’m on the hunt for a new favorite
Annbhiking
Location: Virginia
Reviews: 1
Skin Type:: Combination
Recommends this product: Yes
Best mascara ever
Aging is certainly not fun… My eyelashes have faded and this mascara makes them look amazing. I highly recommend this mascara.
Stevevj
Location: Florida
Reviews: 1
Skin Type:: Combination
not what it used to be
[This review was collected as part of a promotion.] used to love and buy it constantly - now it dries out reallly quickly - less than a month - and i am careful that no air is blowing when i apply, etc. stinks. i love IT products.
lsjett
Location: Annapolis, MD
Reviews: 1
Recommends this product: Yes
Number one choice!
[This review was collected as part of a promotion.] This is by far the best mascara I have ever used. It adds volume and length to my eyelashes and does not flake at all. I have tried the latest and greatest social media trends but none of them measure up to Superhero!