Själ offers a range of innovative skincare that bridges the gap between ancient Eastern medicines and the latest in Western biotechnology. This modern brand is free from harsh chemicals and focuses on the highest quality ingredients.
Själ was founded by mother and daughter duo Karen and Kristin Petrovich. Their initial primary focus was to create a simplified skincare routine which was accessible and never over-complicated. It was also important that products were free of harsh chemicals yet results-driven.
From the chic packaging to the advanced formulations, Själ is a reason to get excited about skincare again. This East meets West brand shows you don’t have to compromise in efficacy when it comes to using less products in a minimalistic routine.
  • SJÄL
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