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Root Cover Up

SKU# MUK200013426
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Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.

Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.

Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above


Free on all orders over $50
Delivery within 3-5 working days.

$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.0 out of 5 by 48.
Rated 5 out of 5 by from Excellent product Platinum blonde cover up is perfect for keeping my hair looking great in between salon visits
Date published: 2017-05-26
Rated 4 out of 5 by from So easy and quick to use! I LOVE this! It is so easy and quick to use! Being a working mom always on the go, not having a lot of time to get my hair done, this is PERFECT to extend the time between hair appointments! I only wish it was slightly more permanent so I didn't have to apply it after every shower.
Date published: 2017-05-26
Rated 5 out of 5 by from Couldn't live without it! This product changes everything. I now get my hair colored when it suits me and I have the time. I use the Medium Brown and panic when I forget to pack it for a weekend away, it's become part of my daily make up routine! It looks completely natural and blends perfectly, even my hair dresser can't tell!
Date published: 2017-03-04
Rated 5 out of 5 by from Can't leave without this product I can't leave without the product. I am in my 30's, but if I'm honest I started going 'grey' in my teens - to avoid embarrassment I was always dyeing my hair. Unfortunately, even before I started ever dyeing my hair I have suffered from a sore itching scalp - so it can be painful to dye your hair (and of course you aren't meant to dye your hair with sore (broken skin on your scalp) I have since heard it can lead to an increased risk of developing cancer (I don't know if that is true) but you should never dye you hair with open sores on your scalp. Back to the product, after I have washed and my hair is dry. I apply this in sections, starting from the centre parting, I do this, so I can flick my hair and move it throughout the day - without being feeling self conscious. It takes about 5 mins, but it stays put until I wash my hair 5 days later. Although the colour match, isn't perfect it doesn't bother me. ColourWow allows me to wait to have my hair dyed until my scalp is no-longer sore. Even if you don't have scalp issues, it would allow you to increase the time between dyes - with will protect your hair and bank balance.
Date published: 2017-02-03
Rated 5 out of 5 by from Excellent coverage Very easy to apply and offer an excellent coverage. I used the spray before from John Frieda and it was difficult to apply because you cannot control the amount that comes out when you press. Most times it would stain my scalp, my fingers, my nails and I needed to use a towel to cover my shoulders because I was always worried it would stain my clothes. WOW is much easier as you use a pencil and only apply where you want, besides it is a pressed power which offer you more control over it meaning that you can also have it on your handbag if you ever need to retouch. I love this product and I recommend it.
Date published: 2017-01-31
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