Root Cover Up
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Stay luminous with Color Wow! Root Cover Up, a fabulous powder available in seven different shades to effortlessly blend new growth into the rest of coloured hair. A water-resistant product, Color Wow! Root Cover Up covers over dark regrowth on lightened hair and is formulated without wax or dye ingredients. The seven different shades offer the possibility of blending two colours together to more closely match each custom shade for hairstyles. The opportunity for multi-tonal blending ensures perfect camouflage for coloured or dyed hair.
To apply, brush on clean and styled hair and let set for a few minutes before brushing off excess.
Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.
No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.
Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.
• Camouflage roots instantly.
• Free of waxes and dye.
• Fast, easy and no mess.
• Water-resistant. Won’t come off in the rain or swimming.
• Lasts until your next shampoo.
• Colour hair less often.
- Can be used when swimming or exercising with great results
- No wax or dye ingredients
- Blends flawlessly
- Reduces trips to the salon
- Helps reduce damage from over-processing
How to Apply
For best results when hiding roots:
• Apply to dry, styled hair
• Load up the small end of the brush with a generous amount of powder
• Pull hair flat/taut against the head
• Press brush down firmly onto roots, using a dabbing motion
• Do not sweep brush along hair
• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush
• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above
UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days.
2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.
At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O
About COLOR WOW
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated
Rated 5 out of
By far the best root cover up for my light brown hair. Have quite a lot of greys that need covering up from about 3 weeks after I get my colour done, and this product is quick and easy at blending in those greys that that are showing around the face/hairline. I tend to reapply daily during this time as i find it brushes out a bit, and it definitely buys me a couple of weeks before I need to get back to the hair colourist!
Date published: 2017-11-07
Rated 3 out of
Useful product easy to use
Previously I had used a liquid root coverup product. I knew of the good reputation of this product so I bought some in Light Brown after the hairdressers
Showed me how to use it. Coverage so so. I agree with many comments that it works well on parting less so on temples. My best discovery was to use it on my greying eyebrows. I checked the product website before I tried this. So much better than other eyebrow pencils I have. Very good coverage and natural look for eyebrows. Now my main use of the product since I'm trying to grow out my grey hair.
Date published: 2017-11-03
Rated 5 out of
This is truly great and the medium brown colour blends into my roots absolutely brilliantly and is a lifesaver if I can't get to my hairdresser on time. It's so easy to apply. Recommended.
Date published: 2017-10-27
Rated 5 out of
The formula of this product is genius- if you have tried other liquid based products you'll know that fake 'painted' look well, this is the opposite of that; its super covering but looks soft and natural. I'm on my fourth palette, and will panic buy if they ever discontinue it!
Date published: 2017-10-23
Rated 4 out of
Long lasting coverage
This product takes a bit of patience to apply, but covers well and lasts. Great for extending the time between colouring. I will definitely purchase again.
Date published: 2017-10-13