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Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
Select Styles for Availability
Root Cover Up is rated 4.1 out of 5 by 78.
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.1 out of 5 by 78.
Rated 4 out of 5 by from touch up nice way to touch up my roots between colouring my hair. pretty easy to use just dip in the powder and rub in the roots for a natural look. it help me save money from having to buy less dye. even when the sunlight is on it still blends in.
Date published: 2018-04-24
Rated 4 out of 5 by from Great coverage and relatively easy to use I use this product to cover those annoying grey hairs so close to the hairline. It is easy to use but you can overdo it so practice makes perfect for sure! It can be a little drying and itchy but it really would depend on how often you wash your hair too I think. Good choice of colours and easy to blend.
Date published: 2018-04-08
Rated 5 out of 5 by from Wow indeed I only bought this today - in the shade medium brown. Less than 2 minutes and my root growth is covered. No mess and blends brilliantly. I tried 2 shades in store, both would have been fine. No more having to dye roots between professional colouring. I will repurchase but I reckon it will last a long time.
Date published: 2018-04-07
Rated 5 out of 5 by from Love It! If you get your hair bleached and toned to an ashy grey colour and hate when you get your roots freshly done because it never matches the rest of your hair until a few toner sessions - you need to get this! The Platinum shade looks quite yellow in the picture but when applied it's really ashy! Life saver!!
Date published: 2018-04-05
Rated 3 out of 5 by from Good cover but itchy scalp This product is basically an emergency item. It fulfils its duty when you are in need and have no time to sort your hair colour out so it is a must for the makeup bag. Plus it lasts forever. However, it is not waterproof and therefore not great on a rainy day. Be wary of an itchy scalp too and product left in your finger nails consequently.
Date published: 2018-03-28
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