UK200023390

Virtue

Smooth Shampoo

240ML

Virtue

Smooth Shampoo

240ML

Price reduced from $38.00 to $32.50
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NDULGE
Worth 33 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every $1 you spend
  • For every 100 points earned, receive a $5 reward to spend on your next purchase (in-store and online)
  • As part of our community you'll enjoy exclusive privileges such as a birthday gift each year, event invitations and double points days.

Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Key Benefits

  • Designed for medium to thick hair
  • Safe to use on colour-treated hair
  • Enriched with fragrant elements of lavender and mint
  • Free from phthalates, parabens and sulphates
  • Cruelty-free product

SKU# UK200023390

AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

TRACKED $7
Free on all orders over $50
Receive your order in 7-11 working days*(Please be aware that during sale and promotional periods your order may take longer to arrive).

EXPRESS $13
Receive your order in 1-2 working days* (Please be aware that during sale and promotional periods your order may take longer to arrive).

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.

Reviews

Rated 4 out of 5 by from good shampoo i ordered this product together with conditioner to help with my frizzy,coloured hair.product is good but as i mentioned before reviewing my conditioner it leaves hair a bit greasy next day although with less frizz.not sure if i used too much or is just OK for my hair.i will stick with Oribe product as they are much better for my hair type .
Date published: 2020-01-03
Rated 5 out of 5 by from Keratin treatment in a shampoo I didn’t like this the first time I used it. My scalp felt dry and uncomfortable. I used it again some weeks later with the treatment mask and not only did my hair feel great but it really kept the frizz away. I have had nanokeratin treatments but hadn’t had one for over 5 months. I kept expecting my hair to frizz but it didn’t!
Date published: 2019-10-03
Rated 5 out of 5 by from great find Hands down my favourite shampoo. The scent is fresh and uplifting and I don’t get greasy roots throughout the day as with other shampoos I have tried. This product makes my hair nice and soo smooth! The bottle also lasts me ages as I don’t find myself needing much product each wash.
Date published: 2019-08-04
Rated 5 out of 5 by from Smooth curls This does exactly as promised, I have liked all of Virtue's range so far. As with all keratin shampoos make sure that you don't overuse. My hairdresser said my hair felt stronger but quite dry so I alternate it with a moisturising one. I don't know how keratin is "ethically sourced" but probably under the same regulations as real hair extensions. This shampoo works for me and helps cut down on frizz, I would recommend for curls and waves.
Date published: 2019-06-08
Rated 4 out of 5 by from Interesting I got this as a sample. I use the Aveda shampoo Cherry blossom and I am now running out so due for another shampoo. I would not maybe buy the Aveda agin simple because I think you need to use lots of it and it runs out quickly and there isnt much fluff created. However I was pleasantly suprised with this - you only need to use a very small amount and it rubs in so well. The smell is great. It really smoothes your hair you notice after drying. Now my only put off point is its quite expensive alot more than my existing Aveda but I am trying to convince myself if you end up using less of it then it will last longer hopefully but only time will tell
Date published: 2019-06-05
Rated 5 out of 5 by from Helps tame unruly hair! I’ve been looking for a new shampoo and this one is great! I have very long, thick wavy hair and use heat on several times a week, this keeps it soft and hydrated, especially with the heat and colour, and find it really does help tame my hair. I’ve also branched our and got their conditioner (recovery) and hair treatment!
Date published: 2019-05-12
Rated 2 out of 5 by from Average shampoo I was testing out this shampoo as I was looking for a hydrating shampoo that reduces frizz. While it did leave my hair nice and soft, I didn’t find that it did much in reducing frizz but what was worst is that it caused a lot of dandruff in my hair. Overall I would not recommend this shampoo.
Date published: 2019-05-11
Rated 5 out of 5 by from Best shampoo in this range Have tried all three of the regular shampoos in this range and this is the best in my opinion for drier hair types. It replenishes hair leaving it clean and soft. I do recommend the matching conditioner Both products really do smooth and detangle giving sleek swishy free free hair
Date published: 2019-04-23
Rated 5 out of 5 by from Smooth & Shiny These days I'll only use shampoo that's free from parabens and sulphates (and any other unnecessary ingredients) such as the ColorWow range which is superb. I deviated from my beloved ColorWow and tried this shampoo and conditioner and was not disappointed. The shampoo gives a smoothing, frizz-free result and my blow-dry looked smooth, with some fullness (which was most welcome), in fact the end result looked as though I'd had a professional blow-dry.
Date published: 2019-03-19
Rated 5 out of 5 by from Gorgeous! Gorgeous bottle, gorgeous scent, gorgeous goodness, gorgeous results. I used this along with the Smooth Conditioner and I was so happy with my results immediately. A little goes a long way and still lathers well whilst being sulphate free, just need to lather with water before using on hair. I'm so happy I've discovered Virtue!
Date published: 2019-02-20
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