AKT
Created and approved by London’s West End performers, AKT is the body care brand redefining natural deodorant with luxury fragrance
Created and approved by London’s West End performers, AKT is the bodycare brand redefining natural deodorant with luxury fragrance. The award-winning Deodorant Balm leads a high-performance range of essentials, from water-free body wash concentrates to nourishing oils and scrubs, in six transportive, gender-neutral scents. Sustainability takes centre stage, with plastic-free packaging and chemical-free formulas designed to keep you fresh and confident through to curtain call.
About The Brand
Founded in 2020, AKT (pronounced “act”) is the brainchild of Ed Currie and Andy Coxon, former West End performers who discovered that mainstream deodorants simply couldn’t withstand the demands of their intensely physical schedules. Drawn to the promise of natural deodorants but frustrated by their lack of longevity, the pair spent three years researching and collaborating with leading experts in fragrance and cosmetic science. The result was AKT’s all-natural, plastic-free, chemical-free and gender-neutral Deodorant Balm. Since then, the brand has launched a range of bodycare essentials, including a body wash, oil, scrub, and balm.Who Is AKT For?
Despite beginning as a backstage solution for West End performers, AKT is made for everyone. If you’re looking for a natural deodorant that truly delivers on sustainability, longevity, fragrance and health-conscious ingredients, AKT ticks every box. With six scents to choose from, there’s a blend for every preference, from the crisp citrus notes of Orange Grove and the sun-drenched warmth of Halcyon Summers to the fragrance-free simplicity of No Notes.Why Space NK Loves AKT
We love that each AKT fragrance tells a story. Our personal favourite is The Onsen, which blends notes of vetiver, lavandin and citrus to evoke a Japanese hot spring at dawn and encourage quiet restoration for the day ahead. Columbia Road is equally transportive, bottling an East London flower market through warm notes of amber, violet and tonka.You can buy AKT here at Space NK. Explore the Deodorant Balm online or in-store to find your favourite fragrance.
AKT’s Deodorant Balm is powered by Deo-Barrier Complex™, a blend of natural, powder-based ingredients that keep you dry while remaining invisible on the skin. It’s free from aluminium salts (known to clog pores and cause irritation) as well as parabens and synthetic fragrances, designed to be incredibly gentle and kind to your skin.
AKT Deodorant Balm is designed to keep you smelling fresh all day. As for usage, one tube will last you between six and eight weeks, though some customers find it lasts up to 12 weeks.
You can either use a sharp object, such as a pen, to pierce the seal, or you can purchase The Assistant separately for effortless opening.
Squeeze a pea-sized amount onto your finger or The Applicator and massage the balm into your underarms like a moisturiser. You can also apply the balm anywhere you need protection, such as your feet, forehead or chest.
