About The Brand
Launched in 2020 by influencer Jess Hunt and Jenna Meek, REFY was born to cut through the noise and make beauty simple again. The brand first launched with its Brow Sculpt - a one-and-done solution to Jess's extensive brow routine. Built out over WhatsApp and brought to life in just three months, the product sold out in under six weeks with a wait list of over 100,000. Today, REFY has expanded beyond brows with intuitive, multi-use skincare and makeup that streamline your routine and deliver standout results.
Who Is It For
REFY is for anyone seeking to streamline their beauty routine without compromising on performance - with exciting launches that always keep up with the trends. Whether you're a beauty minimalist seeking skin-first formulas and no-makeup looks or a beauty-obsessed looking for effortless results, REFY offers products that work hard so you don't have to.
Why Space NK Loves
We love how REFY simplifies beauty routines while keeping up with contemporary beauty trends. Products like the arch-perfecting Brow Sculpt, the skin-snatching Glow and Sculpt Primer and the dewy fashion-first Blush Creme tap into today's industry landscape in a way that feels accessible and simple. With a community-first approach, each product feels inclusive and lifestyle-driven.