Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.
The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.
For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.
Designed for use once a week, Virtue Refresh Purifying Shampoo provides hair with a thorough clean and also delivers moisturising benefits.
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Refresh Purifying Shampoo is rated
4.5 out of
Rated 4 out of
Refresh Purifying Shampoo!I really enjoyed using this shampoo, I don’t tend to use deep cleansing shampoos as I wash my hair most days anyway. My hair is normal dry on the ends from colour and using straighteners. I used this when I hadn’t washed my hair for a couple of days and had used dry. I really like the scent really fresh, lathered up slightly not too much, my hair felt clean, my scalp didn’t really stripped or dry which is what I worry about when using purifying shampoo. I would recommend this if your are looking for a deep cleansing shampoo to use once a week. I wouldn’t recommend using something like this everyday as it could dry your hair a scalp out and could potentially make your hair become oiler. Im definitely want to try more Virtue products
Date published: 2020-06-29
Rated 5 out of
Great to detoxify hairI use this once every week or two to remove product buildup, excess oil and just generally refresh and detoxify my hair. It leaves it feeling super silky, smooth and clean without feeling stripped of moisture. I use a lightweight conditioner after to maintain the bouncy, light feel it creates.
Date published: 2020-06-05
Rated 4 out of
Story by Aggie from
Good but...I received a sample of this shampoo and it was a big wow for me. Since then I have bought a full size bottle and although still good I do not think it is a good as I thought originally.
It is nice texture, leaves your scalp clean and hair smooth but without conditioner my hair is still quite frizzy. I also have to be careful not to use too much as it may makes it greasy.
Not sure if I buy it again...
Date published: 2019-12-20
Rated 3 out of
I don't get the hypeI honestly don't understand why this shampoo is loved so much. I used it a couple of times and my hair came out okay, but it really wasn't anything special. I didn't notice my hair being much cleaner it is after using any other shampoo. The scent of the product is nice and it lathers well but otherwise I found it average.
Date published: 2019-09-02
Rated 5 out of
Really clean hairReceived a sample and was immediately impressed by the difference in my hair after the first wash. It really does detox by removing all the residues of products, pollens, dust etc. My hair felt more alive and manageable than for ages and prompted me to think deeply about effects of too many styling aides. I have now purchased the full size and conditioner as a result.