Virtue

Smooth Shampoo by Virtue

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8.16fl. oz | SKU# MUK200023390
$38.00

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Description

Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Virtue Smooth Shampoo is a multi-function haircare product that has been developed to cleanse, soothe, hydrate and control dry and frizzy locks.
Key Benefits:
  • Designed for medium to thick hair
  • Safe to use on colour-treated hair
  • Enriched with fragrant elements of lavender and mint
  • Free from phthalates, parabens and sulphates
  • Cruelty-free product
Ingredients
AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Shipping

UPS GROUND $10
Free on all orders over $75
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

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What other customers think
Smooth Shampoo is rated 4.6 out of 5 by 12.
Rated 5 out of 5 by from The best smoothing shampoo ever! I'm an instant convert. From the very first use my hair was smoother, silkier, shinier than with any other shampoo I have ever tried. Other smoothing shampoos I've tried have left my hair feeling heavy as if a residue of product remains despite copious rinsing but my hair feels great - really clean and light as if I've just had a great blow dry. I have coloured and heat treated my hair for years and it tends towards slight frizziness - not any more. It's worth every penny and will definitely be a repeat purchase for me.
Date published: 2020-03-02
Rated 5 out of 5 by from Expert haircare, expect the best ! I have now been using this shampoo along with the conditioner for around a year. I religiously buy this product even though the price is high, it delivers sublime results. My hair is naturally frizzy and wavy, when I use this shampoo along with the conditioner, the next morning the hair sits beautifully. There is no frizz present and the waves go to a lovely natural curl. The shampoo is lovely to use, it has no harsh clean feel to your hair, it feels nourished and clean.
Date published: 2020-02-26
Rated 4 out of 5 by from good shampoo i ordered this product together with conditioner to help with my frizzy,coloured hair.product is good but as i mentioned before reviewing my conditioner it leaves hair a bit greasy next day although with less frizz.not sure if i used too much or is just OK for my hair.i will stick with Oribe product as they are much better for my hair type .
Date published: 2020-01-03
Rated 5 out of 5 by from Keratin treatment in a shampoo I didn’t like this the first time I used it. My scalp felt dry and uncomfortable. I used it again some weeks later with the treatment mask and not only did my hair feel great but it really kept the frizz away. I have had nanokeratin treatments but hadn’t had one for over 5 months. I kept expecting my hair to frizz but it didn’t!
Date published: 2019-10-03
Rated 5 out of 5 by from great find Hands down my favourite shampoo. The scent is fresh and uplifting and I don’t get greasy roots throughout the day as with other shampoos I have tried. This product makes my hair nice and soo smooth! The bottle also lasts me ages as I don’t find myself needing much product each wash.
Date published: 2019-08-04
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