Lay the foundations for any style with the Virtue Volumizing Primer, a styling hair spray that helps build memory at the roots and provides long-lasting volume.

At the heart of the Virtue Volumizing Primer is Alpha Keratin 60ku®, a whole human keratin protein identical to that found in hair, nails and skin. This powerful ingredient works to bind itself to the hair, helping to repair and strengthen it. Enriched with hydrolysed wheat protein and panthenol, the fine mist nourishes the hair, improving its texture and appearance while bestowing a delicate floral fragrance.

The unique formula helps protect the hair against heat damage, leaving it primed for styling and enjoying a glossy shine.

Key Benefits

• Weightless spray
• Alpha Keratin 60ku® encourages hair repair
• Projects against styling and environmental damage
• Long-lasting results
• Citrus and floral fragrance
• Free from sulphates, phthalates, parabens and synthetic colours
• Cruelty-free

SKU# UK200024236