5.1fl. oz |
Lay the foundations for any style with the Virtue Volumizing Primer, a styling hair spray that helps build memory at the roots and provides long-lasting volume.
At the heart of the Virtue Volumizing Primer is Alpha Keratin 60ku®, a whole human keratin protein identical to that found in hair, nails and skin. This powerful ingredient works to bind itself to the hair, helping to repair and strengthen it. Enriched with hydrolysed wheat protein and panthenol, the fine mist nourishes the hair, improving its texture and appearance while bestowing a delicate floral fragrance.
The unique formula helps protect the hair against heat damage, leaving it primed for styling and enjoying a glossy shine.
Provide a long-lasting foundation for styling the hair with the Virtue Volumizing Primer, a fine mist formulated with Alpha Keratin 60ku to repair and strengthen.
- Weightless spray
- Alpha Keratin 60ku® encourages hair repair
- Projects against styling and environmental damage
- Long-lasting results
- Citrus and floral fragrance
- Free from sulphates, phthalates, parabens and synthetic colours
ALCOHOL DENAT., AQUA (WATER, EAU), PROPYLENE GLYCOL, POLYURETHANE-1, ALPHA KERATIN, PANTHENOL, HYDROLYZED SOY PROTEIN, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, ETHYLHEXYLGLYCERIN, TOCOPHEROL, PARFUM (FRAGRANCE), PHENOXYETHANOL, POTASSIUM SORBATE, CITRAL, HEXYL CINNAMAL, LIMONENE, LINALOOL.
How to Apply
Shake well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.
UPS GROUND $10
Free on all orders over $75
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).
2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.
CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.
At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O
Item has been added to your wish list!Visit �
What other customers think
Volumizing Primer is rated
Rated 4 out of
Great style extender
I usually have to wash my hair every day or use a dry shampoo, however after using this my hair was not as oily at the roots the following day. Great for volume, would have given 5 stars but my hair was a bit too soft and fluffy after drying for my taste.
Date published: 2020-03-31
Rated 4 out of
I use this before I blow dry my hair and it really works. I use it on damp hair, focusing on the roots then work my way down to the ends. It gives me great volume and gives me the protection I need. It has a very light scent which I like. I love Virtue products and have noticed my hair has become a lot stronger, denser since using them. It is finally growing too!
Date published: 2019-08-07
Rated 4 out of
I thought I would give this a try . It’s very good and doesn’t way hair down... it does give you volume with out the stiffness and sticking of hair spray.. and you can comb it out without tangles . Which is great . Overall very happy with product ...
Date published: 2019-05-12