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Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.
The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.
For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.
Key Benefits
- Designed as a refreshing treatment
- Invests lifeless hair with more bounce
- Contains Alpha Keratin 60ku™
- Only a small amount needed for each wash
- Charcoal powder aids the removal of impurities
SKU# UK200023398
77 Reviews
Reviews
Summary of Customer Ratings & Reviews
Reviews: 1
GORGEOUS HAIR!
Best shampoo ever! Great consistency. Perfect suds. Creates magical perfect hair. Absolutely LOVE! It’s my favorite. Look forward to larger size availability please.
Reviews: 1
Great for Icy Blondes
I have been struggling with an oily scalp and have been frustrated trying to find the “right “ product without making the rest of my hair dry. This purifying shampoo is IT! I use once a week. I have icy blonde highlights and this shampoo cleans without stripping color and keeps my hair refreshed from any product buildup. I’ve noticed my hair does not feel oily after only using twice! My hair feels great and super shiny!
Reviews: 1
Love it
I love it! Makes my hair and scalp feel refreshed.
Reviews: 1
I love how it only
I love how it only takes a small amount to create a large amount of suds and leaves my hair squeaky clean.
Reviews: 1
Amazing hair !
I love all the virtue products that I have used- this is hands down the best hair products I’ve ever used!