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Prime is a first-of-its-kind hair Primer that extends any hair style 2x longer, enabling you to go longer between shampoos with fewer touch-ups.
Similar to the benefits of face primers, Prime perfects and smoothes hair strands while providing an optimal foundation for other styling products. Powered by Living Proof's patented molecule, OFPMA, Prime weightlessly repels dirt & oil, keeping hair cleaner, longer, reducing the need to touch up style and shampoo as often.
Prime can be used alone or is so weightless it can be layered under other stylers.
Key Benefits
- Helps extend the life of hair styles
- Longer time between shampoos and time-consuming touch-ups
- Provides foundation for other products
- Can be used alone or layered under other stylers
- Weightlessly repels dirt and oil
SKU# UK200010058