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Root Cover Up

SKU# MUK200013426
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free delivery
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Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.

Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.

Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

How to Apply
Auf trockenem/gestyltem Haar anwenden.

Dank der integrierten Bürste mit zwei Spitzen können Sie Cover Up individuell auftragen.

An den Wurzeln beginnen, mit der Kopfhaut fortfahren und einarbeiten.

Fortfahren, bis die Wurzeln nicht mehr sichtbar sind.

Anschließend mit den Schläfen und je nach Bedarf an weiteren Stellen mit grauen Haaren fortfahren.


Free on all orders, over £40
Delivery within 2-4 working days.*

Free on all orders over £70*
Order before 2pm, and receive your order the next working day.**

Order before 2pm, and receive your order on the morning of the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.2 out of 5 by 14.
Rated 5 out of 5 by from Excellent product Platinum blonde cover up is perfect for keeping my hair looking great in between salon visits
Date published: 2017-05-26
Rated 5 out of 5 by from Couldn't live without it! This product changes everything. I now get my hair colored when it suits me and I have the time. I use the Medium Brown and panic when I forget to pack it for a weekend away, it's become part of my daily make up routine! It looks completely natural and blends perfectly, even my hair dresser can't tell!
Date published: 2017-03-04
Rated 5 out of 5 by from Can't leave without this product I can't leave without the product. I am in my 30's, but if I'm honest I started going 'grey' in my teens - to avoid embarrassment I was always dyeing my hair. Unfortunately, even before I started ever dyeing my hair I have suffered from a sore itching scalp - so it can be painful to dye your hair (and of course you aren't meant to dye your hair with sore (broken skin on your scalp) I have since heard it can lead to an increased risk of developing cancer (I don't know if that is true) but you should never dye you hair with open sores on your scalp. Back to the product, after I have washed and my hair is dry. I apply this in sections, starting from the centre parting, I do this, so I can flick my hair and move it throughout the day - without being feeling self conscious. It takes about 5 mins, but it stays put until I wash my hair 5 days later. Although the colour match, isn't perfect it doesn't bother me. ColourWow allows me to wait to have my hair dyed until my scalp is no-longer sore. Even if you don't have scalp issues, it would allow you to increase the time between dyes - with will protect your hair and bank balance.
Date published: 2017-02-03
Rated 5 out of 5 by from Excellent coverage Very easy to apply and offer an excellent coverage. I used the spray before from John Frieda and it was difficult to apply because you cannot control the amount that comes out when you press. Most times it would stain my scalp, my fingers, my nails and I needed to use a towel to cover my shoulders because I was always worried it would stain my clothes. WOW is much easier as you use a pencil and only apply where you want, besides it is a pressed power which offer you more control over it meaning that you can also have it on your handbag if you ever need to retouch. I love this product and I recommend it.
Date published: 2017-01-31
Rated 5 out of 5 by from How did I manage without it I have used colour wow power for a couple of years now and it covers my very white roots on my middle parting of my long hair. Used to have to use the dark brown colour wow as my medium brown hair dye was applied so often that my hair was darker than I wanted. Now I use the medium brown colour wow and don't have to dye my hair as often as before. The colour looks more natural and it blends away my white roots perfectly. As a styling product to smooth and give my hair shine I always use a very small amount of Vaseline so I don't know if that also helps the colour wow powder to stick to my hair so well. I can't fault this product at all and would highly recommend it.
Date published: 2015-11-30
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