Three ShowerTok Trends To Tap Into Right Now
Showering in 2023 can be the self-care moment that was previously shaped by bathing or a yoga and meditation session. The everything shower is by far the biggest trend to come out of the social media platform over the past year or so. In keeping with its name, the everything shower is about doing a full head-to-toe bodycare routine in the shower – from scalp care and hair masks to body scrubs and hair removal.
Mindful that not everyone can dedicate a full hour to showering, a handful of micro bodycare trends have come out of TikTok more recently that allow us all to engage in self-care that takes a fraction of the time. Here are three ShowerTok trends we recommend tapping into this autumn…
ShowerTok Trend 1: Power Ingredients
We’re all used to using ingredients like vitamin C, hyaluronic acid and retinol in our skincare routines, and the latest ShowerTok trend is all about using these from the neck down too. Last year, US-based board-certified dermatologist Dr. Muneeb Shah, AKA @dermdoctor posted a video recommending treating our body with the same care and attention as our face.
Naturium’s bestselling body washes are powered by key ingredients to help target skin concerns. For example, NATURIUM Gel douche à l'acide salicylique The Perfector, 18,00 £ features time-released salicylic acid and glycerin to gently exfoliate and keep pores clear without stripping the skin of all moisture, helping to keep skin balanced and blemish-free. Mario Badescu Savon botanique pour le corps A.H.A., 9,00 £ is another good example of this.
Your post-shower bodycare routine can be equally as effective thanks to NATURIUM Lotion corporelle au rétinol, 27,00 £. The fragrance-free formula helps to improve tone, texture and firmness, as well as hydrate.
ShowerTok Trend 2: Escapism Made Easy
With so much going on in the world and so much uncertainty, taking a moment to relax and reset feels harder than usual for a lot of people. It’s no secret that fragrance has the power to evoke particular memories and transport us to happier, calmer times if only for a moment. Over on TikTok, people are utilising this power to transform their shower into an oasis of calm.
Fortunately, there are plenty of bodycare brands to assist you with this momentary escapism, including us with our new destination-inspired bath and body range. Whether you want to tap into the calming experience of forest bathing without stepping out of the comfort of your own home or want to take a walk through a Parisian garden in full bloom, our collections take you on a sensory journey.
Our favourite? Caribbean Shores. The blend of creamy coconut, jasmine and sandalwood gives us all the beach vibes we need to brighten up the gloomiest of days.
ShowerTok Trend: Post-Shower 101
To maintain silky soft skin, it’s not just about the five minutes spent in the shower, you need to up your post-shower routine too. With winter on its way, you’ll be pleased to learn that several TikTokkers are encouraging us to massage body oil onto damp skin. Why? Because it helps to lock in the hydration and keep skin feeling softer for longer.
If you’ve avoided body oils for the past five years or more because they always felt too heavy and greasy, we implore you to explore the new(ish) kids on the block. The likes of Olverum Huile corporelle raffermissante, 49,50 £ and Nécessaire L'huile corporelle, 40,00 £ are lightweight yet nourishing and leave your skin feeling baby soft and smooth with zero slip.
Read More
• Our Take on the Everything Shower Trend• The Best Scented Candles • Review of the Naturium The Smoother Glycolic Acid Exfoliating Body Wash
