Ilia successfully bridges the use of clean, non-toxic natural ingredients with the functionality of safe, highly-efficacious synthetics in its hybrid makeup collection. Not willing to compromise on quality or durability, Ilia founder Sasha Plavsic carved out a new path, balancing performance with its heart of clean beauty for a color collection that delivers on all fronts.
Inspired by her mother’s early adoption of organic foods and the homeopathic treatment of her brother’s allergies, Ilia founder Sasha Plavsic understood the power of diet and ingredients from a young age. Sasha began the Ilia journey in 2011 in her hometown of Vancouver by replicating the formula of her favorite lip balm but in a safe, natural and sustainable form. From there Sasha set herself a goal to extend her clean, non-toxic ethos into a full-scale makeup line.
Canadian-born makeup brand Ilia offers the best in natural, ethical ingredients but without excluding trusted synthetics to achieve exceptional performance. Sleek, contemporary packaging makes using the range a pleasure, while high-quality pigments deliver desirable pops of color. We love the award-winning Tinted Lip Conditioners for their buildable color blended with a nourishing vitamin E and beeswax formula.
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