Root Cover Up
Select Styles for Availability
Root Cover Up is rated
Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.
Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.
This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.
Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.
No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.
Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.
• Camouflage roots instantly.
• Free of waxes and dye.
• Fast, easy and no mess.
• Water-resistant. Won’t come off in the rain or swimming.
• Lasts until your next shampoo.
• Colour hair less often.
- Can be used when swimming or exercising with great results
- No wax or dye ingredients
- Blends flawlessly
- Reduces trips to the salon
- Helps reduce damage from over-processing
How to Apply
For best results when hiding roots:
• Apply to dry, styled hair
• Load up the small end of the brush with a generous amount of powder
• Pull hair flat/taut against the head
• Press brush down firmly onto roots, using a dabbing motion
• Do not sweep brush along hair
• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush
• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above
UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).
2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.
At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O
About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated
Rated 3 out of
Good but not the best
I have used this for many years and was happy with the coverage and results but I now find I prefer the quick spray better for my roots as colour wow does take a while to apply .
Date published: 2018-06-06
Rated 5 out of
This is the Best “root cover up” I’ve found!!
Not sure why this isn’t getting higher reviews because I have tried just about ever type of root cover up there is & this is not only in mind the best I’ve found, but it also is multi-purpose. I decided to take mine out yesterday to try again to give the most honest & accurate review & was first amazed that I still have so much of the product (it looks like there isn’t much & it will run out fast, but I am past the 12month “Period After opening” PAO & will probably continue to use despite. Ok, so I didn’t use it all the time (being agoraphobic I don’t go out too often, but when I do, & don’t want to waste time colouring my dark hair that shows the grey roots this is my go to). I took it last year to the hospital to have after surgery during recovery & noticed another purpose!! I have used powder for my eyebrows for years before the recent eyebrow filler/shaper product explosion of recent & I took out the compact (love the mirror inside & the portability of the product) when in hospital & touched up my roots & the thought “hey the one side of the brush isn’t as dense I think I’ll try it on my eyebrows). I did use on my eyebrows & was complimented by the nurse when she visited next. I used it yesterday for the same purpose (I had to leave the house again) & found it had shown me hair that I thought I had tweezed!! It was INSANE... it stuck to every hair!! When it comes to using the way the product was invisioned, I did get some on my forehead near my scalp, but it was an easy clean up unlike spray products that will get on your hands all through the day if you run them through your hair. This product is the easiest to use, cleanest, most compact, versitile I have EVER used & I have been searching for years for anything that will give me longer between colouring & in my last colouring case cover what I accidentally missed!! This works... follow the directions & hold the hair you want to colour & don’t just brush on as you need the pressure to adhere the product & you are golden (or dark brown in my case ;)
Date published: 2018-05-22
Rated 2 out of
Not for me
I bought it because of the great reviews. The packaging is sleek but I hate the brush. it does not pick up enough product, there is loads of fall out and the product is not distributed on hair evenly. If you want to cover up a receding hair line this product can work, but it is useless at covering gray hair.
Date published: 2018-05-21
Rated 4 out of
nice way to touch up my roots between colouring my hair. pretty easy to use just dip in the powder and rub in the roots for a natural look. it help me save money from having to buy less dye. even when the sunlight is on it still blends in.
Date published: 2018-04-24
Rated 4 out of
Great coverage and relatively easy to use
I use this product to cover those annoying grey hairs so close to the hairline. It is easy to use but you can overdo it so practice makes perfect for sure! It can be a little drying and itchy but it really would depend on how often you wash your hair too I think. Good choice of colours and easy to blend.
Date published: 2018-04-08