Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
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Root Cover Up is rated 4.1 out of 5 by 92.
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.1 out of 5 by 92.
Rated 4 out of 5 by from It works This has become one of my staple items, I repurchased it three times, despite the price (hence not 5 stars). I use it to cover the greys around the hairline and it buys me a couple more weeks in between colour appointments. It’s very portable, so good for on the go touch ups too
Date published: 2019-02-08
Rated 5 out of 5 by from Post pregnancy.. Since giving birth to my daughter I have lost a lot of hair around the front of my head.. which is the worst as it’s really obvious to the eye and it makes the rest of the hair look very thin and lack volume less - I have been using this to colour in any bold spots and it’s been doing a great job and I feel a lot more confident and happy with the way my hair looks - great stuff!
Date published: 2019-02-05
Rated 3 out of 5 by from Disappointing I bought this Root Cover Up for my mum to use in between salon visits/ home colouring sessions but we were disappointed by the results. She found it really fiddly to apply herself, it was easier when I did it for her and it didn't make such a noticeable difference.
Date published: 2019-02-02
Rated 1 out of 5 by from Disappointed I have dark hair with a (currently!) just a few cheeky greys that are trying to peek through. I have applied it as directed but the grey hairs are still VERY visible. Thanks with the timmenut takes to use means I will not be bothering again. The only think for me that does look better is that it makes your scalp darker giving the impression of thicker hair.
Date published: 2019-01-15
Rated 5 out of 5 by from Wow works Tried many root cover ups, have to say this product does the job. Although slightly pricey, lasts well, and most importantly stays until next hair wash. Once you find the correct colour shade, your good to go. Hair texture remains soft unlike hair mascara. A real necessity for saving on the tedious hours spent tinting roots.
Date published: 2018-12-12
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