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Color Wow

Root Cover Up

SKU# MUK200013426
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Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.

Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.

Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above


Free on all orders over $75
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
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What other customers think
Root Cover Up is rated 4.1 out of 5 by 146.
Rated 5 out of 5 by from Lockdown locks Stoofer689 ★★★★★4 out of 5 stars. Stoofer689 Due to lockdown I revisited this product and dug it out for what seems like an endless stream of video meetings. I've light brown /chestnut hair and have white rather than grey hairs around my hairline and temples. I've previously given this product 4 stars as thought the sprays gave better coverage however I'm upping this product to 5 stars. Having had more opportunity to use/apply it during lockdown I feel it actually gives a more subtle coverage with some whites fully covered or looking more like toned down highlights - which gives a very natural result.
Date published: 2020-06-28
Rated 5 out of 5 by from Great product Have used the light brown for a long time and it’s the easiest and most effective product I’ve found to cover my grey roots between appointments. More recently in lockdown I purchased this blonde to try to blend in my blonde highlights. I wanted to get dark blonde , but they seems impossible to get in these difficult times. Needn’t have worried , Read more about review stating Great resultsit seems I can blend the two together (light brown and blonde) for my highlighted sections. It stays put until the next wash and although expensive I think this is the best product around Love it !
Date published: 2020-06-26
Rated 5 out of 5 by from I love this I have dark brown roots and balayage light hair. During lockdown I have had to heavily rely on this product to conceal and cover my grey hairs plus hairline. It really does cover the greys...and it only comes off when you wash your hair. I would warn that if you pulled clothes over your head after use - then if you are not careful you can stain the clothes with a mark (this is easily washed off). I cant rate this hair concealer enough... I have tried sprays but you don't get a neat concise finish.
Date published: 2020-06-24
Rated 5 out of 5 by from This is the only product that covers grey roots! A miracle product! Color Wow is the best on the market. One compact goes a long way. The powder stays put, even in hot humid conditions. I use the black powder and have very grey roots. I don't have to colour my hair for at least 5-6 weeks as a result of using Color Wow.
Date published: 2020-06-22
Rated 4 out of 5 by from What a help! This product has been a god send during lockdown!! I have my hair coloured red even though I am a natural red head- in my 50s my colour needs a boost. After 13 weeks of no colour this product really helps It’s easy to use and won’t have my hairdresser crying when I eventually go back - hopefully soon!!
Date published: 2020-06-22
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