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Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
Select Styles for Availability
Root Cover Up is rated 4.1 out of 5 by 84.
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.1 out of 5 by 84.
Rated 4 out of 5 by from A surprising good product! At first glance kind of lame; really you think? Root powder cover up with a tiny blush brush? But after the first try you realize there’s some potential here. Covers roots and grays. Adds slight volume and a bit of a color pop when highlights need a touch up. Kind of genius if you get past the stigma.
Date published: 2018-09-10
Rated 5 out of 5 by from This is amazing I have tried spray root concealers and not been very satisfied with the results ,but this is different easy to apply ,stays in place ,and gives a natural finish ,totally recommend, and prolongs the trip to the hairdressers . I think it will be good value for money too
Date published: 2018-09-09
Rated 5 out of 5 by from Amazing Product! Thought I would write a review on this after just using it. Its not something your gonna reach for all the time but when you do, your be amazed at the results. I have very dark brown hair so all those pesky greys really glitter especially in the sunshine. I use this when I'm close to needing to dye my hair again but just don't have time. Literally within seconds I can cover any grey hairs that are showing especially along my parting as mostly wear my hair up. It really is genius. I've had mine for over a year & it hardly shows any sign of usage so lasts for ages. Once used the product will stay covering the greys until you wash it out. Love this & wouldn't be without it. Really does make a difference to how you look & feel.
Date published: 2018-09-08
Rated 2 out of 5 by from Disappointing It maybe that my roots are too dark against my highlighted hair but I found this had little effect and left my hairline feeling clogged. I think it would be better if my roots and colour weren’t so far apart in tone
Date published: 2018-07-30
Rated 3 out of 5 by from Good but not the best I have used this for many years and was happy with the coverage and results but I now find I prefer the quick spray better for my roots as colour wow does take a while to apply .
Date published: 2018-06-06
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