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Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
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What other customers think
Root Cover Up is rated 4.0 out of 5 by 121.
Rated 5 out of 5 by from Fantastic I have been using this for a number of years now and it’s just great. Covers up white roots and buys me at least an extra week between hairdresser appointment. I use the light brown and it covers my roots really well. Lasts about 6 months. Always have one in my handbag!
Date published: 2019-12-04
Rated 5 out of 5 by from Great product I bought this for my mom to use in between root touch ups for her grey hairs. She loves it and has no problems with using the product. I had previously bought her the Oribe spray one but that product runs out really quickly and can be a little messy.
Date published: 2019-11-27
Rated 5 out of 5 by from Fantastic This really is a great product! I’m on my fourth purchase now, and I can’t live without it. It simply covers my grey roots beautifully. It is easy to use and even leaves a shine. It has saved me a lot of money as I can go longer before the next colour. Just wonderful!
Date published: 2019-11-17
Rated 2 out of 5 by from Emergency fix I've tried this on dark hair with grey in the roots. I realise it's an emergency fix and wanted to use it when I was going out. Firstly, the colours are never a perfect match, so it's never going to solve the root issue - just mask it a bit if you're lucky. I also found that it's not very easy to apply and a lot ended up on my scalp. Then a lot ended up on my pillow afterwards. It's messy and a partial solution....but it's still better than nothing. I might try a different type of product in the future, but will keep using this until it runs out (which is a plus point - I think it will last a while).
Date published: 2019-11-16
Rated 5 out of 5 by from Excellent product! I am so delighted with this product! I wanted to cover greys & disguise my parting from looking too wide. This product really works without being too heavy. It really does cover roots , greys and wide parting. Adds volume and definition to. The colour choices are spot on. It lasts a long time even in the rain. Comes out when hair is washed. Really brilliant product! Definitely be buying it again. Highly recommend!
Date published: 2019-11-09
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