Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
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Root Cover Up is rated 4.1 out of 5 by 96.
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.1 out of 5 by 96.
Rated 5 out of 5 by from Superhero This is for sure the best root cover up out there my mum has been a fan of it for years because she mostly goes grey on the top part of her hair and as a brunette it is extremely hard to find something that covers up for the touchup in between salon visits that looks natural evenly covers up and doesn't stain! And recently I noticed some greys myself and been using it! definitely a superhero:)
Date published: 2019-03-29
Rated 5 out of 5 by from A LIFE SAVER This is the best root cover up I've found and I've tried a few from liquid ones to sprays - however this is a powder product, it looks a bit like an eyeshadow in its mirrored compact. The pigment you pick up with the perfectly designed accompanying double ended brush and apply on the offending grey! OR if you have highlights regrowth you can fix them with the blonde one - it's not just for grey roots! Holding the hair down flat against the scalp and applying covers easily and once on won't run in the rain or come off until you shampoo it out - I know some people use it at the sides of the hair to hide thin bits when putting the hair up and that works well too. A top product and new classic which I frequently repurchase and am never without.
Date published: 2019-03-22
Rated 3 out of 5 by from Good but not great I was hoping this would cover my roots more between going to the hairdressers. I’m fine until about 4 weeks in and then all of a sudden they peek through. This doesn’t tend to cover well, as someone else mentioned it’s good to use around my hairline to make my hair appear thicker but that’s not really why I bought it.
Date published: 2019-03-03
Rated 3 out of 5 by from Was hoping for more I bought this to help between colours after seeing some good reviews. I have a small area to my forehead where I get quite a few greys sneezing through but I could not get the colour to apply to this area. To the sides it works better, I don’t know what the difference is?!? I have always had a small area to the side of my head where hair doesn’t grow and have found it is good for hiding this.
Date published: 2019-02-24
Rated 4 out of 5 by from It works This has become one of my staple items, I repurchased it three times, despite the price (hence not 5 stars). I use it to cover the greys around the hairline and it buys me a couple more weeks in between colour appointments. It’s very portable, so good for on the go touch ups too
Date published: 2019-02-08
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