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Color Wow

Root Cover Up

Details
SKU# MUK200013426
$34.50
Select Styles for Availability
Root Cover Up is rated 4.1 out of 5 by 87.
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Description

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day.

No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair.


Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural.


Key benefits:

• Camouflage roots instantly.

• Free of waxes and dye.

• Fast, easy and no mess.

• Water-resistant. Won’t come off in the rain or swimming.

• Lasts until your next shampoo.

• Colour hair less often.

Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

Shipping

UPS GROUND $10
Free on all orders over $50
Delivery within 3-5 working days. *(Please be aware that during sale and promotional periods your order may take longer to arrive).

2ND DAY AIR $18
$10 off on all orders over $50
Order before 2pm EST, and receive your order in 1-2 working days.

CLICK & COLLECT
Free on all orders
Collect your order from store, available in New York City and New Jersey area. Delivered within 1-2 working days.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our limited edition Christmas gift wrap. Choose complimentary gift wrap at checkout.

At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
What other customers think
Root Cover Up is rated 4.1 out of 5 by 87.
Rated 4 out of 5 by from Works well I have a few greys coming through and very dark hair so they are quite visible, so between hairdresser visits I use this to cover the areas I need darkening. The colour is good and the application with the brush allows targeted placement. Overall a good product to when greys are starting to grow out.
Date published: 2018-10-21
Rated 5 out of 5 by from A life saver between salon visits I have been using Colour Wow for ages now and it gives great coverage- quick and easy to apply. Natural colour- pays for itself as extends visits to the salon. Love it. Have tried competing products but they are not in the same league. Number one item in my grooming routine.
Date published: 2018-10-20
Rated 5 out of 5 by from Great coverage and lasts forever This is my go to root cover up. It gives great coverage, the brush is useful for touching up, and it lasts and lasts. I rely in this product as my grey roots show through within days of having my hair coloured - it is an absolute essential and I can’t recommend it highly enough.
Date published: 2018-10-19
Rated 4 out of 5 by from A surprising good product! At first glance kind of lame; really you think? Root powder cover up with a tiny blush brush? But after the first try you realize there’s some potential here. Covers roots and grays. Adds slight volume and a bit of a color pop when highlights need a touch up. Kind of genius if you get past the stigma.
Date published: 2018-09-10
Rated 5 out of 5 by from This is amazing I have tried spray root concealers and not been very satisfied with the results ,but this is different easy to apply ,stays in place ,and gives a natural finish ,totally recommend, and prolongs the trip to the hairdressers . I think it will be good value for money too
Date published: 2018-09-09
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