Purple Shampoo
Explore our curated edit of the best purple shampoos to neutralise unwanted orange and yellow tones in blonde, platinum and silver hair. Refresh your colour with a purple toning shampoo and keep your blonde balayage and highlights looking bright and vibrant between salon appointments. Discover purple shampoos from leading haircare brands, including K18 and OLAPLEX, to keep your colour looking its best.
Your Questions, Answered
Purple shampoo is a toning shampoo that uses violet pigments to neutralise unwanted warm and yellow tones in blonde, platinum, grey or silver hair. Violet sits opposite yellow on the colour wheel, meaning that purple shampoo helps counteract yellow tones and restore a cooler, brighter tone to your colour. Over time, exposure to hard water, chlorine, heat and UV can contribute to colour fading and discolouration. Purple shampoo is a quick and easy way to refresh your colour.
Wet your hair and massage the purple shampoo all over your hair from root to tip.
Leave the product to sit on your hair as directed, which is usually between two and five minutes.
Rinse your hair thoroughly and follow up with your favourite colour-safe conditioner to hydrate your hair and restore moisture, softness and shine.
Purple shampoo can be used as often as you need, but it’s usually recommended around once a week. If used too often, the pigments can overtone your hair and leave a purple tinge. We love K18’s Triplebright Oxidation Defense Purple Shampoo because its precision violet technology prevents the shampoo from overtoning your hair and ensures a bright, blonde finish.
