Prime curls with Aveda Be Curly Advanced™ Curl Perfecting Primer, a haircare primer developed for wavy, curly and coily hair. This silicone-free, leave-in formula works to smooth the hair surface and seal the cuticle, reducing frizz in high humidity for up to 24 hours.

Plant-derived proteins and conditioning agents work to fortify the hair fibre while easing detangling and minimising breakage from combing. Lightweight emollients smooth without weight, while natural UV filters offset drying effects from sun exposure. The hair remains soft and easy to manage.

Suitable for all curl patterns and colour-treated hair, this vegan hair primer is Leaping Bunny approved and made with 97% naturally derived ingredients. Aveda Be Curly Advanced™ Curl Perfecting Primer features the citrus Pure-Fume™ aroma.

Key Benefits

• Designed to instantly reduce frizz by 87%
• Detangles to help limit breakage from combing
• Works to smooth and fortify curls and coils
• Maintains flexibility for styling products
• Vegan-friendly and silicone-free

SKU# UK200062875