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Firm and brighten the complexion with Drunk Elephant C-Firma™ Fresh Day Serum, a potent skincare treatment packed with powerful antioxidants and essential nutrients. Helping to improve the signs of photo-ageing, it contributes towards a radiant, more youthful complexion.
This hydrating serum is formulated with 15% L-ascorbic acid, 0.5% ferulic acid and 1% vitamin E, along with pumpkin ferment extract and sodium hyaluronate crosspolymer. It works to dissolve dead cells while also helping to defend against the effects of pollution and UV-generated free radical damage.
Drunk Elephant C-Firma™ Fresh Day Serum is free from essential oils, silicones and fragrance. Its ingredients are best used when fresh, and the formula should be refrigerated after first use to preserve effectiveness.
Hint: Mix it with A-Passioni™ during the daytime for even greater protection against UV-generated free radical damage, plus better glow-boosting and skin-firming benefits.
Key Benefits
- Potent vitamin C serum enriched with minerals and nutrients
- Contains 15% L-ascorbic acid, 0.5% ferulic acid and 1% vitamin E
- Enriched with pumpkin ferment extract and sodium hyaluronate crosspolymer
- Powerful antioxidants promote a brighter, more youthful complexion
- Helps to defend against damage caused by pollution and UV-generated free radicals
- Cruelty-free
SKU# UK200031988
Once mixed, C-Firma™ will stay fresh for six months. No need to refrigerate.
Warning: Mix only as intended. Avoid contact with eyes.Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen.
TRACKED $7
Free on all orders over $50
Receive your order in 7-11 working days*(Please be aware that during sale and promotional periods your order may take longer to arrive).
EXPRESS $13
Free on all orders over $150
Receive your order in up to 5 working days* (Please be aware that during sale and promotional periods your order may take longer to arrive).
At this time we are unable to ship to P.O Boxes, A.P.O or F.P.O
Drunk Elephant was born out of founder Tiffany Masterson’s ongoing struggle with a range of skin complaints. After becoming disillusioned with the products at her disposal and the ingredients they were formulated with, she launched Drunk Elephant as a biocompatible skincare range in 2012, creating each product as a potent, easily absorbed elixir.
Each product in the Drunk Elephant range is formulated with a high percentage of active ingredients, all made at skin-friendly PH levels. Whether you’re looking to battle blemishes, reduce redness or revitalise the complexion, there are a variety of options for all concerns and any skin type.
They’re a cult favourite for a reason and are often touted as one of the best skincare brands out there, with quality and efficacy at the heart of each formulation. But it’s not just your skincare regime that can benefit from the range, as Drunk Elephant has forayed into body care and haircare too.
4.4
1623 Reviews
Summary of Customer Ratings & Reviews
MissLauren
Location: Netherlands
Reviews: 34
Do you have sensitive skin?: Yes
Age: 30-45
Skin Type:: Dry
Meh
I used a bottle of 15 ml of this serum and was glad I finished the bottle and could start using another vitamin C serum. What i did like is that you mix the serum before you start using it so the serum is very fresh. But I did not see any improvements in the skin and also did not like the formula. It made my skin very sticky and feeled like it did not sink into the skin so well. So not for me!
Amaksy
Location: London
Reviews: 22
Age: 30-45
Skin Type:: Combination
Do you have sensitive skin?: No
Recommends this product: Yes
Brightening serum
I received a sample of this in the spring discovery gift bundle and it was much needed for the season. I usually change my skincare routine when the season changes to include active ingredients that’ll help brighten my skin for that fresh look especially for times when I don’t wear makeup and this delivers. This vitamin C infused serum works to instantly brighten my skin during the day.
Best Use: Hydrating
Tammy
Location: London
Reviews: 611
not for me
Not sure what to expect from this and have been using it for a month or so but can't say I particularly enjoy this serum. The texture is quite thick which is fine as the weather is changing but in the summer it felt quite heavy on the skin. Personally I don't see any brightening effect and am not sure about the 'firming' claim either. I can't wait for the bottle to finish which for me is always an indicator of how I feel about a product.
Rebeccagracez
Location: Cheshire
Reviews: 9
Age: 30-45
Skin Type:: Combination
Do you have sensitive skin?: No
Recommends this product: Yes
Great Vit-C Serum
While the “mix at home” mechanic is slightly gimmicky, this is a phenomenal Vit-C serum. I traditionally have been using the Sunday Riley CEO serum and it isn’t a patch on this. I really noticed an improvement in my skin in only a short period after starting to use it. I don’t have sensitive skin, but this didn’t seem to irritate in any way.
Best Use: Reduce Dullness, Uneven Skin Texture
Mary
Reviews: 1
Gender: Female
Sodium benzoate and vitamin c reaction
I purchased this vitamin C serum on another website. Being the first time I am using a vitamin C serum,I did a bit of research about the ingredients,unfortunately after I started to use the product.So far, I have found lots of negative opinions about the combination of ascorbic acid (vitamin C )with sodium benzoate. On almost all website pages I read ,it says that when mixing vitamin C with sodium benzoate and heat (which could be the sun, or when cooking I think)the two substances can create benzene, which could lead to cancer. I know that in this product there might be a small amount of sodium benzoate, but for such an expensive product, I think it should contain better and safer ingredients. To be honest, I am feeling disappointed as I just spent lots of money on a product that I am now going to stop using because I am not feeling that it is safe to use. Another feedback is that on the bottle it says day serum but when applied it leaves like a second layer of transparent skin on face.