Founded in 1999 by makeup veterans Max and Nina Leykind, this London-based brand caught the eye of British model and presenter Alexa Chung early on. Chung then collaborated with the Leykinds to help formulate hero products such as Eyeko Eye Do Liquid Eyeliner and Me & My Shadow Waterproof Shadow Liners. All the multitasking products are easy-to-use and inspired by the creative energy intrinsic to the UK capital.

Eyeko offers easy-to-apply solutions to create iconic looks for standout eyes. From the feline flick to perfectly curled lashes through to high definition arches, products are expertly formulated and require a minimum skillset to achieve high impact results. We love the ‘tubing’ technology in all the Korean-made mascaras, which gives a more natural twist on a false lash effect.