These Living Proof Products Will Level Up Your Routine

Question: What do you get if you cross a group of biotech scientists with a group of renowned hair stylists? Answer: A hard-working, luxury haircare line called Living Proof that’s been designed to solve every individual’s hair dilemmas. Celebrating its 20th birthday this year, the brand remains at the cutting edge of hair and the up-to-date demands of what everyone wants. Whether it’s formulas like the Air Dry Styler, which was created to meet the growing number of us shunning heated tools for a natural air-dry finish, or the famous Perfect Hair Day Advanced Clean Dry Shampoo, which cleanses hair as effectively as a rinse-out shampoo, it’s no wonder it’s considered one of the best hair brands out there.

Why We Love Living Proof

It doesn’t matter if you’ve got curly hair, coloured hair, fine hair, frizzy hair, a sensitive scalp... Whatever you’d like help with, Living Proof has got a haircare solution. And it’s probably patented at that. From sulphate-free surfactant blends that clean hair without stripping to volumising molecules and smoothing technology that stops flyaways in their tracks, Living Proof creates products that target the structure of the hair to get the best out of it. Not to mention the products look sleek and smell amazing.

With a recent reformulation of the Living Proof shampoo and conditioners to include a revolutionary new ingredient – sili-clone, which you’ve guessed it, has the same smoothing properties as silicone but no synthetic polymers, they continue to drive the standards of the hair industry. Kinder for your hair and scalp, rather than masking certain hair issues, sili-clone aims to care for each individual strand, strengthening and conditioning it, while adding an unparalleled shine. Alongside these must-haves, scroll along to see some more products we rate.

Here Are Our Ultimate Living Proof Favourites