Ideas & Inspirations
We asked about the inspiration behind each female founder's brand. How did it come to exist, and was there one moment or one person responsible for it all?

“I wanted to share my professional knowledge of female hormones and how they influence our health, relationships and our beauty far outside the walls of my medical practice.”
Rebecca Booth M.D, VENeffect
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“An outer glow provides an inner glow for women of self-assurance and security in dealing with others. Skin problems create worry, and worry interferes with our best selves.”
Dr Barbara Sturm, Dr. Barbara Sturm
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“It felt very odd to me that there were a lot of men in boardrooms making decisions about what women want for their hair. It was important for me to have a group of women talking to other women about their haircare needs. The women in my life keep me pushing towards my goals. I admire all women and I'm constantly inspired by them.”
Jen Atkin, Ouai
Shop Ouai“My Dad shaped me into the person I am today. He taught me to be strong, independent, and determined and instilled a ‘can-do’ attitude, which has helped shape my brand, my career, and my goals every day, in every decision.”
Sylvie Chantecaille, Chantecaille


“When my stepfather was diagnosed with cancer, it kick-started a wellness journey for me. I switched to natural everything, but I couldn’t find beauty products that didn’t force me to sacrifice results or safety. I knew that if I wanted a solution that was 100% natural and effective, other women would too, so I decided to create my own.”
Tata Harper, Tata Harper
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“I was blending my own natural plant oils at home to use on myself and my makeup clients but never thought about turning it into a business. It was Charlotte (an old friend and brilliant entrepreneur) who spotted the potential.”
Arabella Preston, Votary
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