The Ordinary
Discover The Ordinary’s straightforward, science-backed, affordable skincare...
Discover The Ordinary’s straightforward, science-backed, affordable skincare. Guided by its ‘Clinical Formulations with Integrity’ philosophy, the brand creates products that are easy to understand and even easier to use. With high-performance ingredients like retinol, glycolic acid, vitamin C, and niacinamide in stripped-back formulas, building a routine for any skin type or concern has never been simpler.
About The Ordinary
The Ordinary disrupted the beauty industry when it launched in 2016. Founded by Brandon Truaxe in Toronto, Canada, the brand introduced a refreshingly minimalist approach to skincare – one or two-ingredient formulas in straightforward packaging - with a goal to make effective skincare accessible to everyone. Whether you’re building your routine from scratch or looking to target specific concerns like dullness, dehydration, fine lines, or breakouts, The Ordinary offers reliable solutions with its growing portfolio of skincare, haircare and bodycare.
Who is The Ordinary For
The Ordinary is for the skincare minimalists who like to keep it simple. If you tend to get overwhelmed by complicated formulas, this brand takes the guesswork out for you and makes it easy to choose the right products for your skin type, be it sensitive, oily, acne-prone, mature, dry or combination.
Why SpaceNK Loves The Ordinary
We love the simplicity of The Ordinary and the message that skincare is easy. With viral hits like the Glycolic Acid Toner and a bestselling range of The Ordinary serums, the brand has become a go-to for effective, fuss-free skincare.
Your Questions, Answered
The Ordinary offers products suitable for all ages, from teens beginning their skincare journey to adults seeking a more targeted, results-driven routine.
The Ordinary keeps its products affordable by using streamlined formulas, minimal packaging, and avoiding traditional marketing. Its mission is to make skincare effective, transparent, and accessible for everyone.
Yes, The Ordinary is great for mature, ageing skin. Key products include Resveratrol + Ferulic Acid serum, which helps to minimise the visible signs of ageing by defending your skin against environmental damage, and the Retinol 1% in Squalane which helps to reduce the appearance of wrinkles, crow’s feet and UV damage.
It depends on your skin type, concerns and goals! To help you find your perfect The Ordinary routine, we’ve created a routine builder with product recommendations including skincare, skincare, skincare and moisturiser.
The Ordinary advises incorporating the Glycolic Acid Toner into your evening routine, and always following with an SPF during the day. Apply to your face or neck using a cotton pad or your fingers. Do not use on sensitive, peeling, or compromised skin.
You can also apply The Ordinary toner to your scalp to rebalance and reduce dryness. Apply to your dry scalp by tilting your head back and using the nozzle to dispense product from the front to the back of the head and massage. Repeat three times a week.
