THE ORDINARYWith its ingredient-led skincare, this innovative beauty brand delivers impressive results at a purse-friendly price. Both vegan and cruelty-free, The Ordinary’s clinical formulas offer familiar and effective technologies with integrity.
The Ordinary, as part of the DECIEM group, was founded in 2016 by Brandon Truaxe and Nicola Kilner. The Ordinary’s mission was to create exceptional quality, functional and sensibly priced formulas.
We love The Ordinary’s straightforward and ingredient focused products that allow you to create a personalised routine to suit your skin’s needs. Two of our favourites are Niacinamide 10% + Zinc 1%, which helps to reduce the appearance of blemishes and Hyaluronic Acid 2% + B5, which contains three weights of hyaluronic acid for multi-depth hydration.
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