About The Brand
Founded in 2021 by Palestinian twin sisters Simi and Haze Khadra, SIMIHAZE BEAUTY was created to push makeup forward, moving away from heavy, clogging formulas and towards lightweight, second-skin finishes that enhance and care for skin with nourishing ingredients. Raised between Riyadh, Dubai, London and Los Angeles, the duo grew up immersed in music, art and global culture, shaping the brand's bold, creative vision. This influence is reflected in SIMIHAZE BEAUTY’s playful product concepts and stackable, display-worthy packaging. Committed to making a positive impact, the brand continues to use its platform to empower and inspire young people worldwide.
Who Is It For
SIMIHAZE BEAUTY is for those who want their makeup to do more than just look good. Infused with skincare-powered ingredients, each formula is designed for sensitive skin and delivers a lightweight, skin-like feel that enhances your complexion while caring for it. Their innovative multi-use concepts are designed to fit seamlessly into your routine and feel extremely intuitive to use, no matter your makeup skill, and can be dialled up for soft-glam impact or pared back for a natural look.
Why Space NK Loves
We love how SIMIHAZE BEAUTY is redefining modern makeup, creating products that feel fresh, fun and future-facing, with impressive performance. Each product blends cutting-edge formulation with playful design, resulting in high-performance hybrids that feel as good as they look. Think dewy balms, glowing pigments and helpful duos, all infused with skincare benefits and packaged to be proudly displayed.