About The Brand
Paula Begoun founded Paula's Choice in 1995, after publishing over 20 bestselling books on beauty and various in-depth ingredient guides. Paula used all of her knowledge to formulate the first Paula's Choice product with the philosophy of creating "Smart, Safe Beauty". The brand is dedicated to creating potent skincare for amazing results and keeping their formulas clean without abrasive or irritating ingredients.
Who Is It For
Paula’s Choice is for those who need a quick skincare fix along with beautiful long-term results. With research-backed formulas, Paula’s Choice formulates highly effective, fast-acting skincare formulas that will deliver almost instant results without damaging your skin barrier.
Why SpaceNK Loves
We love that the brand is all about making efficient, everyday skincare easy and uncomplicated, no matter what your skin type is. The cult-favourite Skin perfecting 2% BHA Liquid Exfoliant has become a favourite for the Space NK team and we know it will be one of yours after just one use.