Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection...
Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection. Inspired by the search for symmetry, Anastasia Soare used her patented Golden Ratio method to create an innovative technique for shaping brows. Her brand catapulted to its celebrated reputation, thanks to cult products like the Anastasia Beverly Hills Brow Wiz and Dipbrow Pomade.
Born in Romania, Anastasia Soare immigrated to the US with a vision to revolutionise the beauty industry. Using her education in art and architecture, she launched her brow shaping service to clients in 1990, now known as her signature “Golden Ratio” method. Soare’s eponymous brand was unveiled with a flagship salon in 1997 and a line of brow products in 2000.
Who Is It For
Anastasia Beverly Hills isn’t just for those who dream of perfectly defined brows. After the brand’s initial success, they launched a range of colour cosmetics that were met with critical acclaim and gave way to several bestsellers like the Modern Renaissance Eyeshadow Palette. The line delivers high-quality, high-performance products, rooted in the brand’s commitment to cruelty-free beauty.
Why Space NK Loves
Our beauty editors love that Anastasia Beverly Hills is underpinned by a mathematical ratio that’s been used to create a line of brow-perfecting products, injecting an innovative and revolutionary spirit into the beauty space. Her high-quality, pigmented cosmetics are adored worldwide and even don a number of famous faces, who use Anastasia Soare’s vision of beauty to strengthen their own.