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Bibbi Parfum
BIBBI PARFUM is the Swedish-French luxury fragrance house where instinct meets imagination...
BIBBI PARFUM is the Swedish-French luxury fragrance house where instinct meets imagination. Each scent is sparked by a dreamlike vision that co-founder Swedish-born designer, Stina ‘Bibbi’ Seger encountered in deep meditation - moments that evolved into emotionally charged perfumes and mood-setting candles. Among the nine fragrances are fan favourites Ghost of Tom and Swimming Pool, but the scent-story you’re most drawn to is where Stina encourages you to look.
ABOUT BIBBI PARFUM
Founded in 2023 by Swedish-born designer Stina ‘Bibbi’ Seger and her husband, BIBBI Parfum is a luxury fragrance house redefining the scent experience. Each creation begins as a formative chapter of Stina's life: in meditation. She spent three years on a remote island, using deep introspection to access her subconscious, where vivid stories and characters emerged. Now, in collaboration with master perfumer Jérôme Épinette, Stina translates these inner worlds into olfactory form, exploring how scent influences mood and wellbeing. From the cult favourite Swimming Pool, evoking the serenity of an afternoon in Italy’s healing lakes, to Santal Beauty, a fragrance inspired by a fleeting encounter on the Paris metro, each perfume is an invitation to look inward and experience the emotional power of scent.
WHO’S IT FOR?
BIBBI Parfum fragrances are perfect for anyone intrigued by the idea of ‘scent-hacking' - using fragrance as a tool to shape your mood, mindset, or energy, that is. Each creation is unisex and tells a story, appealing to those who seek depth and narrative in their fragrance experience, so if you’re looking for something unexpected and intensely personal, you’re bound to love BIBBI.
WHY SPACE NK LOVES BIBBI PARUM
We love that BIBBI fragrances feel completely unique - even those with the most extensive fragrance wardrobes can find space for something like Fruit Captain or Radio Child. And because the brand is still flying under the radar, wearing one feels like being in on a secret. These rare, story-driven scents aren’t ones you’ll commonly stumble across on someone else, which means your signature fragrance truly stays yours.
Your Questions, Answered
Bibbi Parfum was founded in Paris in 2023 by Swedish designer Stina “Bibbi” Seger, together with her husband Jan Vilhelm Ahlgren.
Yes, Bibbi Parfum is considered a niche fragrance brand, focused on artistic, story-driven scents that explore imagination, setting it apart from traditional mainstream fragrance offerings.
Bibbi Swimming Pool Eau de Parfum delivers a fresh, uplifting aromatic experience. With herbal basil, crisp spearmint, and invigorating eucalyptus, it smells clean, green, and revitalising - like stepping out of a natural pool on a summer’s day.
