Kulfi Beauty
Kulfi Beauty brings joy, colour, and inclusivity to the forefront of makeup, with high-performance formulas and shade ranges designed to celebrate every skin tone and story.
Kulfi Beauty brings joy, colour, and inclusivity to the forefront of makeup, with high-performance formulas and shade ranges designed to celebrate every skin tone and story. Founded by Priyanka Ganjoo, this vegan and cruelty-free makeup line is for anyone who loves to express themselves through beauty and feel truly seen while doing it.
About The Brand
Priyanka Ganjoo founded Kulfi Beauty in 2021 with a simple but powerful mission: to create a space where everyone - especially those from the South Asian community - feels seen and celebrated. Growing up, makeup was often taboo in her community and wasn’t something she associated with creativity or joy. It wasn’t until her mid-twenties, that Priyanka began exploring makeup with a new perspective and she discovered how empowering it could be. However, she rarely saw her identity reflected on shelves and so, Kulfi Beauty was born - a passion project turned brand where inclusive shade ranges, user-friendly formulas, and playful packaging are all a priority.
Who Is It For
While Kulfi Beauty was thoughtfully created with the South Asian community in mind, Priyanka invites everyone to experience the joy of vibrant, mood-boosting colour and rich textures. Whether it’s the Lassi Lips Staining Lip Oil or the Badi Lash Mascara, it's hard to imagine a beauty lover who wouldn’t fall for Kulfi Beauty’s charm.
Why Space NK Loves
We love that Kulfi Beauty fosters a vibrant community of beauty lovers and champions self-expression. But beyond the powerful brand story, the products truly deliver with skin-first formulations, expansive shade ranges, and luxurious finishes - all while remaining accessible.
