These Are The About-Face Products We Really Rate
Created by singer Halsey in 2020, About-Face provides a space to explore your creativity and individuality. After years spent creating bold and imaginative looks for the stage, red carpets and music videos, they wanted to make a lineup of products that will fit easily into your routine and allow you to experiment and push boundaries.
Fast forward to now, About-Face is loved for its easy-to-use, high-performance, vegan and cruelty-free formulas that can keep up with long shifts, sweaty dance floors and everything in between. From the Fractal Glitter Eye Paint to The Performer foundation, self-expression is at the brand’s core. And whether you are going full costume glam or just want to make your features pop, there is something for everyone.
Ready to meet the products worth adding to your kit? Here are the About-Face products you need to try.
Best About-Face Makeup Products For 2025
About Face
The Performer, £ 20,00We love a makeup base that feels effortless, and The Performer Foundation is just that. This formula feels like a skin tint and offers buildable coverage that blurs imperfections with a soft-focus finish and never feels cakey or heavy on your skin.
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About Face
Cheek Freak Blush Balm, £ 19,00There's something about a cream blush that makes skin look alive. The Cheek Freak Balm Blush feels weightless and has a stunning colour payoff that can be sheered out for a natural flush or built up for maximum impact. It is formulated with hydrating ingredients like hyaluronic acid and meadowfoam seed oil that keep your cheeks looking fresh rather than flat.
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About Face
Blur Matte Lip Plump, £ 19,00Matte lipsticks don't have the best reputation. - they can often feel dry, set into fine lines or disappear after a few hours. The Blurred Matte Lip Plump breaks the stereotype with a plumping liquid formula that leaves lips smoother and fuller rather than cracked and dry. The plumping agent inside offers a comfortable cooling sensation on application and gifts a fuller pout with a long-lasting cushion-soft matte finish.
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About Face
Fractal Glitter Eye Paint, £ 19,00About-Face's eye paints are innovative to say the least and are available in matte finishes and holographic hues. Our favourite has to be the Fractal Glitter range, which offers a spectrum of shimmers. They apply like a liquid and can be used to sketch out sharp silhouettes or blended across the lid for a look that mimics a perfectly packed eyeshadow (without the fallout or creasing). The shimmer itself is ultra-fine and reflective - just as fitting for everyday soft glam as it is for statement looks.
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About Face
Bronzer, £ 21,00If there is one word that comes to mind when using this bronzer stick, it's dewy. The balmy formula glides straight onto cheekbone, temples, or anywhere you want a hit of warmth and blends out effortlessly with fingers or a brush. Instead of a heavy sculpted contour or concentrated pigment, it leaves behind a soft wash of colour and an ultra-radiant finish - just like sunlight naturally catching your skin. It is ideal for everyday use, with a just-back-from-holiday glow rather than a sharply defined look.
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About Face
The Curtain Call, £ 24,00This final-step favourite is everything you want in a setting powder. It sets makeup with a featherlight, soft-focus filter that takes down shine without clinging to dry patches or setting into fine lines. The packaging is the real standout, featuring a mesh sifter that makes application buildable and far less messy. It is available in seven shades (including brightening options) and when applied, it looks like your skin, just a little more polished.
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About Face
Bronzer, £ 21,00If there is one word that comes to mind when using this bronzer stick, it's dewy. The balmy formula glides straight onto cheekbone, temples, or anywhere you want a hit of warmth and blends out effortlessly with fingers or a brush. Instead of a heavy sculpted contour or concentrated pigment, it leaves behind a soft wash of colour and an ultra-radiant finish - just like sunlight naturally catching your skin. It is ideal for everyday use, with a just-back-from-holiday glow rather than a sharply defined look.
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The Curtain Call, £ 24,00This final-step favourite is everything you want in a setting powder. It sets makeup with a featherlight, soft-focus filter that takes down shine without clinging to dry patches or setting into fine lines. The packaging is the real standout, featuring a mesh sifter that makes application buildable and far less messy. It is available in seven shades (including brightening options) and when applied, it looks like your skin, just a little more polished.
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