The Haircare Brand You Need To Have On Your Radar This Summer

The Haircare Brand You Need To Have On Your Radar This Summer
Established between the creative confines of Brooklyn, New York, Amika has consolidated a collective of hairstylists, creatives and chemists to magic an all-encompassing line of haircare heroes that celebrate every texture, type and style. Translating to ‘friend’, Amika isn't afraid to tear through the beauty bible with its coterie of colourful companions. From frizz-fighting treatments to nocturnal nourishers, each creation reflects the eclectic spirit of its surroundings, while keenly responding to common hair concerns with empowering and pioneering formulations.

Why We Love Amika

With an ethos that welcomes all hair types, Amika has carefully developed eleven unique collections that places inclusivity at the heart of its practice. It’s a conscious approach that extends to the planet too; the brand is certified cruelty free and only uses packaging that is 100% recyclable. But the real secret to Amika’s beauty sorcery? Sea buckthorn, a rare and prized superfruit that blooms in the harsh climate of Himalayan mountains and transforms each of the brand’s creations into nutritional powerhouses.

Seeking a pinch of Amika’s haircare expertise? Read on and discover our curated selection of the best Amika products below.

Best Amika Hair Products For 2024

01

Amika

Perk Up Ultra Oil Control Dry Shampoo, £ 16,00

The New Dry Shampoo
Hair gurus, friseur experts and Amika aficionados gather around – the New York native has just reimagined its iconic Perk Up Dry Shampoo with the Ultra Oil Control edition. Enriched by an innovative, plant-powered blend of tapioca starch to restore volume, alongside bamboo stem extract to absorb excess oil, this bottle of magic will keep roots looking refreshed – so you can delay wash day for a little longer without the guilt. The best part? It’s infused with a UV filter to protect delicate tresses from sun damage.

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02

Amika

Mirrorball High Shine + Protect Antioxidant Shampoo, N/A

The Glow-Giver
With Amika’s Mirrorball High Shine shampoo, you can expect your tumbling mane to radiate enough luminosity to challenge a disco duel to a duel. Designed to deeply moisturise tresses and protect colour vibrancy, this creamy, antioxidant-rich formula is refined with a botanical blend of raspberry leaf extract and red wine to gently purify your scalp of pollution and product build-up, while ginger root extract boosts a liquid-like shine. For a match made in heaven, pair with the accompanying conditioner.

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03

Amika

Dream Routine Overnight Hydration Treatment, £ 29,00

The Nocturnal Nourisher
Sleeping Beauty may have awoken from her one-hundred-year slumber to Prince Charming, but the only hero we’re dreaming of is Amika’s Overnight Hydration Treatment. Designed to douse your locks in a deluge of hydration, this no-rinse mask is specifically formulated to target dry, brittle hair of all textures with polyglutamic acid to promote moisture retention and coconut water for nourishment. Apply to dry or damp hair and drift into blissful beauty sleep.

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04

Amika

Blowout Babe Thermal Hairbrush, £ 95,00

The Sky-High Superstar
Step aside slicked-back buns and straight ends, larger-than-life hair is currently having a renaissance. The secret to achieving the perfectly volumised bouffant? That would be the Blowout Babe Thermal Hairbrush. Crafted with a slender ceramic barrel that emits far-infrared heat to instantly warm the cortex of the hair cuticle, this ultra-versatile tool gently grips, softens and raises your roots to achieve a bouncy mane of glossy curls – no back brushing or velcro rollers required!

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05

Amika

Soulfood Nourishing Mask, £ 16,00

The Hydration Heroine
Whether it's a bouncy blowout or tackling frustrating flyaway hairs, too often, our tired tresses bear the brunt of over-styling. Allow us to introduce your latest haircare hero from Amika, the Soulfood Nourishing mask. Specifically formulated to optimise hydration and elasticity, this ultra-rich, silky-smooth cream coats your ends in the nourishing properties of jojoba oil to reduce breakage and strengthen strands. From scalp to soul, this product promises to bring results.

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06

Amika

The Wizard Detangling Primer, N/A

The ‘Does Eveything’ Spray
This multitasking wonder eliminates the need for multiple products in your routine. It’s a great detangler; spritzed onto freshly washed damp hair, it’s the perfect base for a blow-dry as it offers heat protection and smooths strands so that drying time is quicker. It also has a lovely scent which lingers even after a blow-dry.

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07

Amika

The Kure Intense Bond Repair Mask, £ 35,00

The Weekly Hair Transformer
This treatment is rather genius as the formula tracks down the vulnerable bonds in the hair, so it’ll stop breakage in its tracks, which is especially important in curly and Afro hair. The added fatty acids and plant butters mean it delivers shine, moisture and promotes long term hair health. It does a great job after one use, but use it weekly for the best results.

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Posted: Tuesday, 23 July 2024

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