Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.

The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.

For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.

Key Benefits

• Designed as a refreshing treatment
• Invests lifeless hair with more bounce
• Contains Alpha Keratin 60ku™
• Only a small amount needed for each wash
• Charcoal powder aids the removal of impurities

SKU# UK200023398