About Bobbi Brown
Founded in New York in 1991 by makeup artist Bobbi Brown, the namesake brand helped shape a natural, skin-first beauty approach. What began with 10 universally flattering, brown-based lipsticks quickly became a movement that encouraged women to embrace individuality and feel confident in their own skin. Today, the brand continues to champion and lead the industry with effortless beauty. With a ‘put-together-in-five’ philosophy, the brand offers multitasking formulas designed to streamline your routine.
Who is Bobbi Brown For
Bobbi Brown’s effortless, skin-first formulas are all about doing more with less, so whether you are beating rush hour or favour a natural makeup look, you’ll want these on your radar. From a skin-loving moisturiser that preps a perfect canvas for makeup to a cream eyeshadow stick that delivers artist-level results in seconds, these intuitive, life-proof formulas are designed to make your life easier and your makeup routine quick and simple.
Why Space NK Loves Bobbi Brown
A true pioneer of natural-looking makeup, we love how Bobbi Brown has shaped the beauty industry towards a skin-first approach that enhances rather than masks. From its earliest launches to its latest innovations, the formulas are designed to work quickly and quietly in the background to tie your look together. With timeless shades, multitasking textures and intuitive application techniques that slot seamlessly into your routine.
Your Questions, Answered
Bobbi Brown is owned by Estée Lauder Companies, which acquired the brand in 1995.
The Bobbi Brown routine is a simple, “put-together in 5” approach to everyday makeup. Prep with Vitamin Enriched Face Base, brighten with Skin Corrector Stick, perfect with a lightweight base, enhance with a natural flush like Pot Rouge, then define eyes with a Cream Shadow Stick and mascara. It’s a quick, intuitive routine that delivers fresh, polished results in minutes.
Yes, the brand is known for its skin-first approach, with lightweight, buildable formulas that enhance your natural features for a fresh, put-together finish.
