Kay Beauty
Founded by Indian film icon, Katrina Kaif, Kay Beauty is an award-winning, high-performance makeup brand.
Founded by Indian film icon, Katrina Kaif, Kay Beauty is an award-winning, high-performance makeup brand. From the bestselling Hydrating Foundation to the super-flattering Velvet Crème Blush, every Kay Beauty product has been thoughtfully formulated for all skin tones and infused with ‘kare’ ingredients that nourish your skin, including ceramides and chamomile.
About The Brand
In 2019, global icon, actress and entrepreneur Katrina Kaif launched Kay Beauty, India’s first celebrity beauty brand. With over 20 years’ experience in front of and behind the camera, Katrina wanted to create a beauty space that felt approachable, inclusive and encouraged people to embrace their individuality. Kay Beauty’s skin-loving, high-performance products are formulated with all skin tones in mind.
Who Is It For
Kay Beauty should be the go-to makeup brand for everyone with olive and brown skin tones because the shade selection is exceptional. However, those with lighter and darker skin tones shouldn’t overlook the brand’s offering as inclusivity is at heart of everything Kay Beauty does. With hydrating ceramides and soothing chamomile, Kay Beauty products are also great for those with sensitive skin too.
Why Space NK Loves
While some brands say they’re authentic, few truly are – Kay Beauty really is. The brand is proudly rooted in South Asian identity and encourages everyone to embrace their individuality. From its considered shade selection and skin-loving formulas to the accessible price points (starting from £6) and #ItsKayToBeYou, it’s very hard not to fall in love with Kay Beauty – especially when you try the lightweight, glow-giving Hydrating Foundation.
