VIRTUEThis innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
From healing wounds to healing hair, the scientists behind Virtue discovered their unique star ingredient, Alpha Keratin 60ku, while treating burn wounds in the military. Its power was such that as well as helping to regrow human tissue, they discovered it would also repair hair damage. And because it’s extracted from human hair unlike other keratin types, our bodies recognise Alpha Keratin 60ku allowing it to bind directly to areas of damage and fill them in so hair gets stronger, fuller and ultimately healthier.
This unique brand extracts star ingredient Alpha Keratin 60ku from ethically sourced human hair. This powerful protein works to improve the health of your hair unlike any other ingredient, making it an ideal solution for anyone looking for stronger, fuller hair.
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