The Six Dr Sam's Products You Need To Try
She calls it #TheDrSamSystem, a tried-and-tested methodology that forms the foundation of her skincare line. It follows four simple steps - cleanse, activate, hydrate, and protect - and Dr Sam believes achieving great skin can be this straightforward. Every formula she creates is purposeful, combining evidence-based ingredients at the right concentrations to deliver results without overwhelming your skin.
Whether you’re tackling adult or hormonal acne, managing teen skin, repairing a compromised barrier, or addressing the first signs of ageing, Dr Sam’s supports your skin at every stage of life.
Build Your Dr Sam's Routine
Start with the versatile Flawless Cleanser, layer on a targeted serum suited to your skin’s needs, select your moisturiser, and complete your routine with sun protection...
DR SAM'S
Flawless Cleanser, £20.00
Cleanse
This is the only cleanser in Dr Sam’s skincare line, and the only one you’ll ever need. With its jelly-like texture, non-comedogenic, and fragrance-free formula, it effortlessly removes sunscreen, makeup, and impurities without stripping the skin. It’s designed to suit every skin type and has earned a devoted following thanks to its simplicity and effectiveness.

DR SAM'S
Flawless Brightly Serum, £50.00
Activate
For anyone looking to address uneven skin tone, texture, or congestion, this blend of azelaic acid, niacinamide, and vitamin C makes the perfect ‘activate’ step. It helps to smooth bumps, reduce redness, and boost radiance while remaining gentle on the skin. There’s also a matching DR SAM'S Flawless Brightly Eye Serum, £40.00 available.

DR SAM'S
Flawless Nightly Serum, £50.00
Activate
If you feel unsure about using actives - the order to apply them or the strengths to use - this serum will be right up your street. “It’s like four serums in one without the hassle of layering!” as Dr Sam puts it. It combines granactive retinoid to help smooth and firm, azelaic acid to target pigmentation and redness, niacinamide to support the skin barrier, and bakuchiol to help defuse blemishes. You can pair this one with the matching DR SAM'S Flawless Nightly Eye Serum, £40.00, too.

DR SAM'S
Flawless Neutralising Gel, £30.00
Activate
You'll no doubt have seen beauty insiders raving about this spot treatment online. Packed with azelaic acid, salicylic acid, and bakuchiol, it reduces inflammation, shrinks spots, and even helps prevent future breakouts. The formula is lightweight and fast-drying, and can be worn under makeup, overnight as a targeted treatment, or applied all over like a serum.

DR SAM'S
Flawless Moisturiser Intense, £36.00
Hydrate
Of Dr Sam’s three moisturisers, each with a different level of richness, this is by far the most popular. It’s specifically formulated to soothe sensitive, redness-prone skin and repair compromised skin barriers from the very first use. “I’ve gone through three tubes of this moisturiser and my sensitive skin LOVES it,” says Chloe Woodland, Skincare Copy & Editorial Coordinator. There’s also DR SAM'S Flawless Moisturiser Light, £28.00 for oily skin types, and DR SAM'S Flawless Moisturiser, £32.00 for the perfect middle ground.

DR SAM'S
Flawless Daily Sunscreen SPF50, £31.00
Protect
We all know that wearing sunscreen every day is essential, but finding one you actually want to wear every day is another story. This mineral-chemical hybrid SPF feels silky on the skin, with a soft-focus finish that subtly perfects your complexion and niacinamide for barrier care. Alternatively, if your beauty mantra is ‘the fewer steps, the better,’ the DR SAM'S Flawless Gossamer Tint SPF 50 in 01, £35.00 provides mineral sun protection with a feather-light coverage.

Read More
• Everything You Need To Know About Teen Skin• How To Get Rid Of Hormonal Acne • What Is Azelaic Acid and How Should I Use It?