The All-Year Round Bestselling Rare Beauty Buys
“Rare Beauty is about celebrating your individuality,” Selena told us. “I wanted to create products that are lightweight, breathable and easy to use.” From the Rare Beauty foundation and concealer to the lipsticks and eye palette, if there was one word to sum up the range, we would choose lightweight. The formulas and shades have been expertly curated to work for all skin types and tones. And, you don’t have to be a pro-artist to apply Selena Gomez makeup, the Rare Beauty Soft Pinch Liquid Blush is fool-proof to use.
With an army of Selenators (Selena Gomez fans) chomping at the bit, Selena Gomez makeup was always going to be a sell-out success, but there’s more to Rare Beauty than lip gloss and foundation. The Rare Impact Fund is at the heart of the brand and is dedicated to not just raising awareness for mental health illnesses but ensuring that people have access to the resources they need. Rare Beauty donates 1% of all sales to the Rare Impact Fund and partners with various corporate companies and initiatives to help make a real difference.
Why We Love Rare Beauty
We’re not going to beat around the bush, we’ve yet to try Rare Beauty product that we don’t like. The range has next-level textures, the pigments are strong, the packaging is chic and feels luxe. Perhaps what has stood out to us more than anything though, is that this feels like a really well thought out makeup range and the mental health message behind the brand feels genuine rather than token. With the Rare Impact Fund at the forefront and product names like With Gratitude Dewy Lip Balm and Stay Vulnerable Melting Blush, this is a beauty brand with a heart.
Best Rare Beauty Products For 2024
Rare Beauty
Soft Pinch Liquid Blush, £24.00
Bestselling Liquid Blush
Ask a Selenator which product you should try first and we’re willing to bet that they’ll suggest this Rare Beauty blush. The Soft Pinch Liquid Blush isn’t a runny, gloopy mess of pink that leaves a sticky streak across your cheeks, it glides on and melts into your skin, leaving nothing but a hint of a flush. The beauty of this formula is that you can layer up the lightweight, gel-like texture for a stronger finish too.
Rare Beauty
Soft Pinch Liquid Contour, £27.00
The latest from Rare Beauty
Selena Gomez's team has worked its magic again and turned the bestselling formula into a liquid contour. Available in seven flexible shades, you can now ass more definition and sculpt to your makeup with this cool-toned product. We love that this Rare Beauty liquid contour blends in like a dream, without leaving any streaks behind. Pair it with your favourite liquid blush and luminizer, and you've got your makeup all sorted.
Rare Beauty
Positive Light Liquid Luminizer, £26.00
The Multitasking Liquid Illuminator
If you are all about the glow, Rare Beauty's liquid highlighter is worth the investment. You can apply it directly onto the tops of your cheekbones, brow bones and the high points of your face where the light usually catches, or you can mix with your base for an all over glow. We love that it's a glitter-free shimmer, so the results are natural-looking. We recommend checking out the dinky and very convenient Rare Beauty Mini Positive Light Liquid Luminizer, £16.00 too.
Rare Beauty
Positive Light Tinted Moisturiser, £29.00
Best Tinted Moisturiser
If you're someone who prefers a light base with a natural-looking finish which conceals without masking skin, you need to check out the Rare Beauty tinted moisturiser. With the help of vitamin E, the lightweight formula helps to soothe and protect skin without clogging up pores. It's also available in 24 shades.
Rare Beauty
Perfect Strokes Universal Volumizing Mascara, £12.00
Best Lengthening Mascara
The Perfect Strokes Universal Volumizing Mascara is an everyday essential for anyone who won’t leave the house without mascara. With a narrow brush that is ever-so-slightly curved, you’re able to reach each lash effortlessly without getting mascara around your eyes. It's no surprise it's one of our bestselling mascaras.
Rare Beauty
Liquid Touch Weightless Foundation, £29.00
The Lightweight Base
The Rare Beauty foundation is one of the most talked about products in the range and for good reason. Available 48 shades, this medium coverage foundation feels more like a serum. While the applicator brush allows you to dot the formula onto skin where needed, we found that blending in it with a makeup brush gave the best results. What we love most is that you can layer this foundation if you need more coverage in specific areas without it looking cakey or heavy.
Rare Beauty
Soft Pinch Tinted Lip Oil, £21.00
Bestselling Lip Oil
If you're looking for a long-lasting, glossy liquid lipstick, you should definitely seek out Rare Beauty Soft Pinch Liquid Blush. The hydrating formula is available in eight wearable shades and despite being a gloss, Rare Beauty Soft Pinch Tinted Lip Oil has impressive staying power.
Rare Beauty
Stay Vulnerable Melting Blush, £23.00
Best Rare Beauty Cream Blush
There is a Rare Beauty blush for everyone. We’d describe the Stay Vulnerable Melting Blush as more of a cheek tint. Similar to the liquid blush, it offers a wash of natural-looking colour, but it has a creamier texture. Again, you can build this up for a bolder look, but we found it looked best as a sheerer flush – almost like a glow from within.
Rare Beauty
Soft Pinch Luminous Powder Blush, £26.00
Best Rare Beauty Powder Blush
Like we said, there really is a Rare Beauty blush for everyone, including those who prefer a powder texture. Just like the bestselling liquid blusher, this formula is highly pigmented and lasts all day. Where it differs from its liquid counterpart is the finish as the powder has more of a glow-giving finish. If you love the finish of both the liquid blush and luminiser, we highly recommend seeking out Rare Beauty's powder blush ASAP.
Rare Beauty
All of the Above Weightless Eyeshadow Stick, £21.00
Best Eyeshadow Stick
Selena Gomez may have created the best eyeshadow stick we've ever tried. The formula glides onto your eyelids and the colour pay off is not only instantly impressive but it lasts all day too. We love the delicately diffused shimmer and highly recommend adding this into your makeup stash pronto.
Rare Beauty
Warm Wishes Effortless Bronzer Stick, £27.00
Best Cream Bronzer
The balmy cream bronzer gives your skin a gorgeous, healthy looking finish. Think sun-kissed glow rather than sparkly shimmer. We recommend gliding it across your cheeks and nose where the sun would naturally hit your face for subtle finish.
Read More
• Review of the Rare Soft Pinch Tinted Lip Oil• Review of Rare Beauty's Luminizer and Highlighter • Rare Beauty Liquid Touch Foundation Review
• Rare Beauty Liquid Blush Review
