The Rare Beauty Buys Every Makeup Bag Needs
“Rare Beauty is about celebrating your individuality,” Selena told us. “I wanted to create products that are lightweight, breathable and easy to use.” From the True To Myself Foundation to the brand new eyeshadow palette, there’s something for everyone to feel truly beautiful in. The formulas and shades have been expertly curated to work for all skin types and tones. And, you don’t have to be a pro-artist to apply Selena Gomez' makeup, the Rare Beauty Soft Pinch Liquid Blush is fool-proof to use.
With an army of Selenators (Selena Gomez fans) chomping at the bit, Selena Gomez makeup was always going to be a sell-out success, but there’s more to Rare Beauty than lip gloss and foundation. The Rare Impact Fund is at the heart of the brand and is dedicated to not just raising awareness for mental health illnesses but ensuring that people have access to the resources they need. Rare Beauty donates 1% of all sales to the Rare Impact Fund and partners with various corporate companies and initiatives to help make a real difference.
The Best Rare Beauty Products 2026
The collection has evolved from must-have makeup formulations and now includes products you can use from top to toe, like the Find Comfort Hydrating Body Lotion and Find Comfort Body & Hair Fragrance Mist and most recently, Selena entered the fine fragrance market, launching Rare Beauty Eau De Parfum, a vanilla-based gourmand. Now, there’s a new scent in town – Rare Beauty Rare Beginnings – a fruity floral inspired by the idea of new beginnings. Still in the same ergonomic bottle (designed under the watchful eye of certified hand therapists to ensure it feels as good to handle as it does to wear it), its green shade reflects the positive vibes of the notes inside.The perfect uplifting scent, we predict more Rare Beauty fragrances to come but until then, we think these are the products you should be gravitating towards right now…
Rare Beauty
Rare Beginnings Eau de Parfum, £72.00
The feel-good fragrance
Opening with a burst of mouth-watering pear and sweet pistachio that’s met with a white flower medley of gardenia and jasmine before drying down into bed of vanilla bean and warm cedarwood, this is an addictive and wearable scent. Easy to wear, if you like a subtle sweetness that doesn’t veer into gourmand, this is a great option.
Rare Beauty
Perfect Strokes Brown Liquid Liner, £20.00
Best Liquid Liner
Whether you want to line your eyes or adorn your look with a wing, the impact this product makes is unparalleled. With an ultra-thin brush tip that glides on smoothly and a steady flow of waterproof liquid, getting a precise line couldn't be easier. This new brown shade the perfect finishing touch to any eyeshadow look, with even the thinnest line giving the illusion of bigger eyes.
Rare Beauty
Brow Harmony Flexible Lifting Gel, £19.00
Best Eyebrow Gel
Eagle-eyed Selena fans may have noticed this quick and easy brow gel featuring on her socials recently. Previously a ‘one size fits all’ clear formula, the bestseller is now available in six hair-like shades to fill in sparse patches and enhance definition. Plus, the lightweight formula allows you to comb until you reach your desired shape without worrying about stickiness.
Rare Beauty
Perfect Strokes Universal Volumizing Mascara Brown, £22.00
Best Lengthening Mascara
If you won’t leave the house without mascara, this will be your everyday essential. With a narrow brush that is ever-so-slightly curved, you’re able to reach each lash effortlessly without getting mascara around your eyes. In keeping with the trends, our go-to this summer is the new brown shade, which ties in with a warm-toned brown smoky eye beautifully.
More Of The Best Rare Beauty Products
Rare Beauty
Soft Pinch Liquid Blush, £24.00
Bestselling Liquid Blush
Ask a Selenator which product you should try first and we’re willing to bet that they’ll suggest this Rare Beauty blush. The Soft Pinch Liquid Blush isn’t a runny, gloopy mess of pink that leaves a sticky streak across your cheeks, it glides on and melts into your skin, leaving nothing but a hint of a flush. The beauty of this formula is that you can layer up the lightweight, gel-like texture for a stronger finish too. Plus, you'll also adore the Rare Beauty mini blush size.
Rare Beauty
Soft Pinch Liquid Contour, £28.00
The Cheek Sculptor
Available in seven flexible shades, you can now add more definition and sculpt to your makeup with this cool-toned product. We love that this Rare Beauty liquid contour blends in like a dream, without leaving any streaks behind. Pair it with your favourite liquid blush and luminizer, and you've got your makeup all sorted.
Rare Beauty
Positive Light Liquid Luminizer, £13.00
The Multitasking Liquid Illuminator
If you are all about the glow, Rare Beauty's liquid highlighter is worth the investment. You can apply it directly onto the tops of your cheekbones, brow bones and the high points of your face where the light usually catches, or you can mix with your base for an all over glow. We love that it's a glitter-free shimmer, so the results are natural-looking.
Rare Beauty
Positive Light Tinted Moisturiser, £29.00
Best Tinted Moisturiser
If you're someone who prefers a light base with a natural-looking finish which conceals without masking skin, you need to check out the Rare Beauty tinted moisturiser. With the help of vitamin E, the lightweight formula helps to soothe and protect skin without clogging up pores. It's also available in 24 shades.
Rare Beauty
Soft Pinch Tinted Lip Oil, £22.00
Bestselling Lip Oil
If you're looking for a long-lasting, glossy liquid lipstick, you should definitely seek out Rare Beauty Soft Pinch Liquid Blush. The hydrating formula is available in eight wearable shades and despite being a gloss, Rare Beauty Soft Pinch Tinted Lip Oil has impressive staying power.
Rare Beauty
Essential Neutrals Eyeshadow Palette, £29.00
Best Eyeshadow Palette
With a winning combination of silky mattes and sultry shimmers, this palette’s best feature is its versatility. You have every shade you’ll need for a show-stopping smoky eye or a natural eye contour, plus a handy mirror, making it the ideal choice to take away with you. Showcasing the best of Selena’s go-to neutral brown shades, this palette was born to give a polished look that will compliment every eye colour.
Read More
• Review of the Rare Soft Pinch Tinted Lip Oil• Review of Rare Beauty's Luminizer and Highlighter • Is The Rare Beauty Foundation For You? Read Our Review
• Rare Beauty Liquid Blush Review
