Hourglass

Hourglass’ founder and CEO Carisa Janes created the brand with a strict set of expectations in mind. Having struggled with problem skin, she had a checklist for the perfect foundation: no fragrance or oil, must have SPF, and should help to clear blemish-prone skin. The box-ticking result was Veil Fluid Makeup. And when word got out that Angelina Jolie was using it on the set of Mr. and Mrs. Smith, Hourglass’ future success was sealed. Today, distinguished by sensorial textures, modern color collections, and sleek custom packaging, Hourglass puts the art in state-of-the-art.

Hourglass exists at the intersection of science, beauty and luxury.

Even now, unless the team feels a formula is truly innovative, it simply won’t release it; a philosophy evident in the brand’s texture-transitioning liquid-to-powder foundation, and the mattifying – yet illuminating – No.28 Primer Serum, among many more. With modern color collections for eyes and lips, as well as illuminating, light-as-air blushes and bronzers, it’s hard for us to pick a favorite – but for a product you’ll wonder how you lived without, the Veil Mineral Primer is a must-have for making makeup glide on smoothly and last longer.