A Guide To The Best Natural Makeup
"The wellness boom has shone an impactful spotlight on claims surrounding toxicity and will continue to drive the message home around the world," says Lisa Payne, beauty editor at trend forecasting company Stylus. "Equally, the rise in veganism globally has naturally catalysed interest in cruelty-free beauty products."
Over the years, non-toxic, natural makeup has had a reputation of not being as good. "The performance has typically been lacking in comparison to products that do not contain them," agrees Lisa. "Pigments have often come from animal sources (especially for eye colour), and synthetic ingredients leave a better slip and feel on the skin."
What Is Natural Makeup?
“The words 'natural' and ‘non-toxic’ have been thrown around loosely in the industry these days but they really have no valid definition,” says Rose-Marie Swift, founder of RMS. "Water can be toxic if you drink too much and even herbs can poison you if used improperly."
While there is no set definition for either non-toxic or natural, it is widely accepted that brands will steer clear of ingredients that are deemed as potential skin irritators. Usually this means the formulas will be free from silicones, preservatives and emulsifiers. Natural makeup tends to be packed with plants, vitamins, minerals, and botanical extracts. The ingredients list tends to be pared back to reduce any risk of irritation.
What Are The Best Natural Makeup Brands?
Becoming natural and non-toxic is a goal shared by many beauty brands, there are a handful leading the way when it comes to makeup. "The range of toxic-free makeup available today is amazing and you don't have to compromise the texture or pigment at all," says makeup artist Anna Payne.
"In fact, some of my favourite products happen to be toxic-free," adds Anna. "I'm a huge Hourglass fan, the foundations and concealers are second to none, and RMS highlighters and blushers are my go-to for a natural glow."
RMS Beauty"Un" Cover-Up Concealer, € 42,00
The Best Natural Concealer
RMS is one of the most renowned natural makeup brands and the formulas live up to the hype, in particular this multitasking base. Whether you want to concealer blemishes or touch up on-the-go, the little pot is a makeup bag essential. Available in 16 tones and enriched with jojoba and coconut oil, this natural concealer has impressive staying power and is equally as good at cancelling out dark circles and camouflaging blemishes.
HourglassConfession Ultra Slim High Intensity Refillable Lipstick, € 10,67
The Best Natural Lipstick
Carisa Jane is passionate about making Hourglass the best non-toxic and natural makeup brand out there. The brand is continuously innovating and improving existing formulas to ensure they’re as natural as possible and vegan friendly. This particular lipstick is beyond impressive. It’s paraben, phthalates and silicone free, yet offers strong, long-lasting pigment and feels comfortable on your lips.
Rose IncCream Blush Refillable Cheek & Lip Colour, € 30,00
The Best Natural Blusher
Ensuring Rose Inc was a natural as possible was incredibly important to Rosie Huntington-Whiteley when she launched the brand. This creamy blush and lip duo has become a firm favourite among Space NK customers because the texture blends easily, the pigment is strong, and the finish is long-lasting. The packaging is also refillable, so you can feel good about wearing this product every single day.
Kora OrganicsRose Quartz Luminizer, € 29,00
The Best Natural Highlighter
Kora Organics Rose Quartz Luminizer is easily the best highlighter – whether you’re looking for a natural formula or not. However, it is natural and free from parabens, silicones, and artificial fragrances. The rose gold balm flatters every skin tone and blends seamlessly into your skin with minimal effort. Use across your cheekbones and apply the smallest amount onto your Cupid’s bow for the illusion of fuller-looking lips. The highlighter is best applied using your fingers as the warm will help it melt into your skin.