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No 28 Primer Serum - Travel Size
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No 28 Primer Serum - Travel Size


€ 27,00
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A primer and serum in one infused with 28 beneficial ingredients to nourish and prepare your skin for a flawless makeup application. The silky, lightweight oil blend glides on, absorbs to prime the skin and hydrates the complexion.

Finish: Sheer

Skin Type: Dry, Normal, Combination Skin Types

Features & Benefits:

• Innovative dual-purpose product nourishes the skin and prepares it for a flawless makeup application

• Sensorial botanical blend glides on, absorbs into the skin and creates a refined and retexturized surface for makeup

• Softens the appearance of fines lines and wrinkles and extends the durability of your foundation

• The formula repels water, so that makeup stays looking fresh

• Contains 28 beneficial ingredients to nourish the complexion. The number 28 refers to:

- 14 essential oils that soften the complexion: bois de rose, lavender, geranium, petitgrain, lemon, rosemary, vanilla, clove, amyris, orange, ylang ylang, eucalyptus, cedar and rose geranium

- 10 lipid-rich plant oils that help to hydrate the skin’s underlying layers: hazelnut, kukui nut, rose hip, borage, olive, green tea, cherry pit, sweet almond, jojoba and evening primrose

- 4 nourishing vitamins that condition the complexion: A, B5, C and E

• The luxurious formulation can also be used as a serum at night, or on hair to seal split ends

SKU# UK200009739

• Apply one pump to clean skin and let it set for approximately 2 minutes.

• Can be applied over moisturizer, used as a moisturizer/primer or nighttime skin treatment.

• Also apply No. 28 to hydrate split ends and fly-aways.

Free when you spend €50
Receive your order in 2-5 working days.

Free when you spend €120
Receive your order in 1-2 working days

Innovative Hourglass, one of the most sought-after cruelty-free makeup brands, creates next-gen skincare and luxury vegan beauty products. You’ll find active skin products and radiant, transformative colours in textures you can’t wait to apply. Cutting-edge formulas and high-quality ingredients work in tandem to produce a range of coveted products.


50 Reviews


Summary of Customer Ratings & Reviews


Location: South Yorkshire

Reviews: 6

Age: 30-45

Skin Type:: Dry

Best Use: Pore Minimising

Skin Tone:: Very Fair

Recommends this product: Yes

October 05 2023

Love Hourglass

I bought this to replace one a friend gave me. The one she gave me was a white formula primer (and I loved it-best primer I’ve ever used as it made my skin feel silky). This isn’t quite the same (possibly I’ve bought the wrong thing?) but I like it all the same. It’s such a nice smell, soft formula, reliable and the perfect travel size. The last one lasted ages because I only wear make up at weekends but most of the time I only used this on my face and left bare.

TOP 1000


Location: London

Reviews: 65

Age: 30-45

Skin Type:: Dry

Best Use: Hydrating

Skin Tone:: Medium

Recommends this product: Yes

December 29 2022

Great base for dry skin

I use this serum before applying my moisturiser as my skin is very dry. It makes my skin feel very hydrated and ready for makeup, but it can be used for no makeup days also. It has especially helped on my nose where my skin is the driest. The scent is lovely too.


Location: East Midlands

Reviews: 3

Age: 30-45

Skin Type:: Normal / Balanced

Best Use: Pore Minimising

Skin Tone:: Fair

Recommends this product: Yes

December 22 2022


I bought this recently but I’ve used it before. It’s great and gives moisture and seems shiny at first. But once it sets it feels lovely and looks great


Reviews: 1

Recommends this product: Yes

April 24 2022

7 years of loyalty!

I have been using this product for maybe 7 years now! An international hourglass makeup artist listed to my skin needs at the time which was dryness, redness and sensitivity from my eczema flare up. Even though my eczema is much better, I still live by this product! Great for sensitive skin, calming, comfortable, really helps with dryness and allowing the product to sit effortlessly on the face while keeping my make up put. If you have eczema, please give this a go because it really helped me out at a time when I was feeling really depressed and my skin was so bad that I couldn't wear make up to cover up without this!


Location: Scotland

Reviews: 1

Age: 30-45

Gender: Female

Recommends this product: Yes

November 02 2021

Really like it

I tried the Hourglass primer and then bought the serum. When this came out, I had to buy it and try it out and it definitely didn’t disappoint. This serum feels more silky and absorbs quicker. Whereas the other serum is more wet and liquidy. I feel like both works in similar ways but I prefer the texture tho this serum.

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