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Prevent lip colour from fading or feathering with the Anastasia Beverly Hills Lip Primer, a colourless, lightweight lip primer that works to hold pigment in place. With a hydrating formula, this primer works to smooth and prep the lips creating an ideal canvas for lip colour.

Ideal for layering beneath lip gloss, liquid lipstick or matte lipstick, this lip primer has a smooth wax formula that glides on. For use alone to moisturise the lips or as a base for lip colour.

Anastasia Beverly Hills Lip Primer is cruelty-free and vegan. For application in a single swipe alone or in preparation for lip colour.

Key Benefits

  • Works to smooth, hydrate and prep lips
  • Colourless, lightweight formula
  • Helps hold colour in place and prevent fading and feathering
  • Use alone to moisturise the lips
  • Cruelty-free and vegan

SKU# UK200030610

Apply one swipe of Lip Primer on both the top and bottom lips prior to your Lip Gloss or Matte Lipstick application.

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Free when you spend €120
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Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection. Inspired by the search for symmetry, Anastasia Soare used her patented Golden Ratio method to create an innovative technique for shaping brows. Her brand catapulted to its celebrated reputation, thanks to cult products like the Anastasia Beverly Hills Brow Wiz and Dipbrow Pomade.


7 Reviews


Summary of Customer Ratings & Reviews


Reviews: 1

December 18 2023

Daily staple

Anastasia Beverly Hills Lip Primer has become an absolute daily staple for me. I cannot imagine doing my makeup routine without it. This lip primer not only enhances the longevity of my lipstick but also keeps my lips feeling hydrated and smooth throughout the day. The formula is impeccable, providing a seamless base for any lip color I choose to wear. If you're looking for a reliable lip primer that delivers flawless results every time, Anastasia Beverly Hills Lip Primer should be at the top of your list.


Reviews: 18

December 09 2023

soo goodd

Let me share my thoughts on the Anastasia Beverly Hills Lip Primer. It's a game-changer when it comes to prepping your lips for a flawless lipstick application. The Anastasia Beverly Hills Lip Primer is a must-have product if you want your lipstick to last longer and look more vibrant. This primer creates a smooth canvas on your lips, filling in any fine lines or cracks, and providing a perfect base for your lipstick. One of the things I love about this lip primer is its lightweight and non-greasy formula. It feels comfortable on the lips and doesn't weigh them down. The texture is silky and smooth, making it easy to apply and blend. The lip primer helps to extend the wear time of your lipstick. It creates a barrier between your lips and the lipstick, preventing it from fading, feathering, or smudging throughout the day. This is especially great if you're wearing bold or dark shades that tend to require more maintenance. Another fantastic feature of this lip primer is its ability to enhance the color payoff of your lipstick. It intensifies the pigmentation of your lipstick, making the color appear more vibrant and true to the shade in the tube. This is particularly beneficial if you're using sheer or lighter shades that you want to pop. The lip primer also helps to moisturize and hydrate your lips. It contains nourishing ingredients that keep your lips soft and smooth, preventing them from feeling dry or chapped. This is especially important if you're prone to dry lips or if you're wearing matte lipsticks that can be drying. The packaging of the Anastasia Beverly Hills Lip Primer is sleek and practical. It comes in a squeeze tube that allows for easy and controlled application. You only need a small amount of product to cover your lips, so a little goes a long way. Overall, I highly recommend the Anastasia Beverly Hills Lip Primer if you want to achieve a long-lasting, vibrant, and flawless lip look. It's a fantastic product that preps your lips, extends the wear time of your lipstick, enhances color payoff, and provides hydration. Give it a try, and I'm sure you'll notice a significant difference in your lipstick application!


Reviews: 5

Age: 30-45

Recommends this product: Yes

June 24 2022

Must try lip primer!

I tried the Anastsia Beverly Hill lip primer and was blown away by it. It's a featherly light lip balm that doesnt feel sticky at all, rather it's moiturizing. This lip balm provides the perfect canvas for the next product. A must try for anyone looking for a moisturizing lip primer and to avoid "bleeding" lips.


Location: Glasgow

Reviews: 1

Age: 45+

Gender: Female

February 16 2022

Slightly drying

As an actual primer this works relatively well. It goes on smoothly and keep my lipsticks in place most days. The only thing I didn’t like was the slight drying sensation. I realise a primer has to not be too moisturised or it won’t hold surface product - but I didn’t like how my lips felt afterwards. Don’t think I’d recommend for anyone who has dry lips already.

TOP 250

Suzie G

Location: London

Reviews: 199

Age: 45+

Gender: Female

October 04 2021

Turns out Anastasia are vegan and cruelty free

I recently went into the Kings Road store for vegan/cruelty free clear lip primer or transparent lip liner. This was the only one in store. However the assistant didn’t know this Lip Primer was cruelty free - she was absolutely lovely and gave me some good advice on how to pick up something cruelty free locally. So I went away empty handed (and disappointed!) on this shopping trip. Anyhow… good news; I have since discovering it is actually vegan and cruelty free I bought if (from a different company sadly) and look forward to trying more Anastasia products

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