Korean Serums
Shortcut to glass skin with our edit of Korean serums, packed with hardworking formulas designed to target your skin concerns. These concentrated treatments deliver buzz-worthy Korean skincare ingredients like snail mucin, rice, ginseng, and PDRN to support everything from hydration and radiance to barrier health. Turn to soothing Skin1004 Madagascar Centella Ampoule to calm and replenish, or Beauty of Joseon Glow Deep Serum to help brighten and improve the appearance of pigmentation.
Your Questions, Answered
The best Korean serum depends on your skin type and concerns. Whether you're looking to boost hydration, enhance radiance, soothe visible redness or support your skin barrier, there is a formula designed to help.
Korean serums are known for combining innovative and traditional skincare ingredients. Popular ingredients include snail mucin for hydration, centella asiatica (cica) for soothing, rice extract for radiance, ginseng for revitalising your complexion and PDRN for supporting smoother, healthier-looking skin. Many formulas also feature niacinamide and hyaluronic acid to help target specific skin concerns. Find the right ingredients for you in our Korean skincare ingredients glossary.
A Korean serum should typically be applied to clean skin after cleansing and toning, so the concentrated ingredients can be absorbed more effectively. Follow with a Korean moisturiser to help lock in hydration and support your skin barrier. Most Korean serums can be used both morning and evening but always check the product instructions for guidance.
