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Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition.
The formula? Inky black, lightweight, and enriched with lash-loving ingredients like panthenol, castor seed oil and argan oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.
It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It’s the mascara you’ll start recommending to strangers.
- Lash volume increased by up to 356%*
- Smudge-proof for up to 24h*
- Lash length increased by up to 28%*
- Lash curl angle improved by up to 20º*
- 98% agree lashes have an intense black pigment**
*based on a 21-day clinical trial of 22 women
**based on an independent consumer perception trial on 84 women after two weeks.
Key Benefits
A lash lift without the appointment. Icon Mascara gives instant volume, curl and definition in just a few strokes. The oversized spiral brush wraps every lash (even the shy ones) in a deep, glossy black coat. The flexible formula builds effortlessly — one layer, three layers, your call — and stays soft, defined and comfortable from morning to night.
- Oversized spiral brush for lifted, fanned-out lashes
- Buildable formula that is soft and flexible
- Deep black pigment for bold, defined lashes
- Removes easily without harsh scrubbing
SKU# UK200058977
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula’s still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Jamie’s Top Tips
Try applying while looking down into a mirror - it helps catch every single lash, from the root to the tip. I like misting a little Invisiveil Setting Spray first too. It gives just the right grip if you’re going in for more than one coat. Simple, but makes all the difference!
UK NEXT DAY DELIVERY £5
Free when you spend £100
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on
UK Bank Holidays will be processed the next working day**
EUROPEAN TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 5-7 working days to European countries.
EUROPEAN EXPRESS DELIVERY £8
Free when you spend £100
Receive your order in 1-2 working days to European countries.
Our EU Promise:
We pay all taxes and duties on orders to the EU (excluding Spain). Or receive your order for free.
Find out more here
US TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-11 working days to the United States
US EXPRESS DELIVERY £10
Free when you spend £100
Receive your order in 1-2 working days to the United States
INTERNATIONAL TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-14 working days to rest of world countries.
GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose
complimentary gift wrap at checkout.
We ship worldwide! Find out more about our international shipping options on our delivery page.
RETURNS
Buy with confidence thanks to Space NK’s 100% Satisfaction Guarantee
Unopened product can be returned for a full refund or exchange within 28 days of purchase with proof of
purchase.
Opened or used products that you are not completely satisfied with can be returned for an exchange within 28 days of
purchase with proof of purchase.
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