Paula's Choice
Paula’s Choice is all about putting effective, potent skincare into your hands...
Paula’s Choice is all about putting effective, potent skincare into your hands. But before it gets there, each formula is extensively researched, carefully developed using only the best ingredients, and rigorously clinically tested to ensure it does exactly what it claims. Hardworking, science-backed and cruelty-free, Paula’s Choice products are designed to slot effortlessly into your routine and help you achieve balanced, radiant skin.
About Paula's Choice
By the time Paula Begoun founded Paula’s Choice in 1995, she had already published over 20 bestselling books, breaking down beauty jargon and helping people navigate the confusing world of skincare. She had worked on cosmetic counters, but most of her expertise came from personal experience. After struggling with acne and eczema for years, she had grown desperate to find products that wouldn’t make her skin worse - without success – and began developing a solution of her own. Enter Paula’s Choice, a skincare brand built on truth and transparency, committed to research-backed, non-irritating ingredients and thorough clinical testing.
Who Is Paula's Choice For?
Paula’s Choice is perfect for anyone with “tricky” skin who wants products they can trust. The ingredients-first collection offers a wide range of formulas tailored to every skin type, from the line-smoothing 1% Retinol Treatment to the rosacea-friendly 10% Azelaic Acid Booster. Each product is rigorously tested to ensure it is safe for your skin and delivers real results.
Why Space NK Loves Paula's Choice
We love that Paula’s Choice makes effective, everyday skincare simple and fuss-free, no matter your skin type. The fan-favourite 2% BHA Liquid Exfoliant is one of our bestsellers at Space NK, alongside the Pro-Collagen Peptide Moisturiser - and we’re equally obsessed with Paula’s Choice gift sets, like the Plump & Glow Kit, which lets you experience the very best the brand has to offer.
Your Questions, Answered
Yes, Paula’s Choice is cruelty-free. The brand has never tested its products on animals and does not use any third parties to do so.
We stock the full Paula’s Choice range at Space NK. Shop online or find Paula’s Choice skincare near you by visiting your nearest Space NK.
Paula’s Choice BHA toner is especially popular among those with oily and acne-prone skin due to its ability to help reduce current and future breakouts, smooth skin texture, and promote a healthy, hydrated glow. For those who prefer a leave-on format, there are also lotion and gel options, as well as a 1% BHA gel toner designed specifically for sensitive skin.
Yes, Paula’s Choice products are clinically tested and formulated with science-backed ingredients from AHAs and BHAs to niacinamide, azelaic acid, vitamin C and more. Every product is made without irritating or unnecessary ingredients.
