The Phlur Gifts Everyone Is Talking About
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Although Phlur was founded over ten years ago, it’s only since the iconic fashion content creator Chriselle Lim became the owner and creative director in 2021 that it has become one of the most coveted fragrance brands in the world.
Storytelling is at the heart of every Phlur scent, as well as championing ingredient transparency. Chriselle, who was dealing with personal difficulties at the time she joined Phlur, says that fragrance helped her heal – hence her decision to evoke memories, feelings and experiences that are universal to all of us through an unfailingly stylish collection of genderless fragrances.
Their newest scent, Cherry Stem, is a perfect example of the kinds of experimental blends and irresistible notes you can expect from Phlur. A cocktail of juicy, lacquered fruits (but with a twist), we couldn’t wait to try it out. To help you take a deep dive into this unique brand, we recruited three team members to review the latest launch (which is exclusive to Space NK), and handpicked some of the most distinctive Phlur fragrances that are guaranteed to please every nose.
Best Phlur Perfume Gift Sets For 2025
PHLUR
Irresistible Layering Set, € 28,00The idea of committing yourself to just one scent has become a bit passé, particularly with the surge of hair and body mists. Exclusive to Space NK, Phlur’s Irresistible Layering Set is the perfect starter kit for fragrance layering. With a 30ml bottle of the bestselling Vanilla Skin Body Mist, alongside Cashmere Skin and Heavy Cream, they’ll be able to blend their scents depending on their mood.
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PHLUR
Decadent Layering Set, € 65,00Not too dissimilar to the above, the Decadent Layering Set includes three of Phlur’s top-selling body mists. Featuring the Vanilla Skin, Heavy Cream and Vanilla Smoke Body Mists in 88ml bottles, this is the perfect gift set for Phlur fans out there! It’s worth £75 too!
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PHLUR
Holiday Coffret, € 59,00If they’re a perfume purist, the Holiday Coffret will be more up their street. The 7ml bottles of Vanilla Skin, Father Figure, Rose Whop and Missing Person Eau de Parfums are the ideal way to road test some of Phlur’s most iconic scents. From skin scents to floral perfumes, this gift set has something for everyone and in true Phlur style, the fragrances can be worn alone or layered together.
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PHLUR
Holiday Ornament, € 18,00Looking for the perfect stocking filler? This cute and perfectly formed Phlur bauble is selling fast! The travel-size Vanilla Skin Mist comes wrapped as a tree ornament and gives them the ideal opportunity to try the much-loved woody, floral, vanilla perfume.
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Best Phlur Perfumes For 2025
New to Phlur or need a little bit of help finding the perfect fragrance for them? Here’s our guide to what some of the bestselling Phlur perfumes smell like…
PHLUR
Rose Whip Eau De Parfum, € 32,00
Olfactory family: floral
Try it if: you want your florals to smell sexy
2025 is the year the rose gets reinvented and no more so than in Phlur’s latest fragrance, Rose Whip. Nothing like your powdery, pot pourri aromas of yesteryear this has been whisked with blackcurrant for a squeeze of fruity freshness and then blended with warming amber, cashmere wood and sensual musk to give it a sultry leather-like finish. Provocative and head-turning, it’s rose but not as you know it.
PHLUR
Golden Rule Eau de Parfum, € 32,00
Olfactive family: floral
Try it if: you like juicy scents with a soft floral edge
Steering away from Phlur’s recent penchant for gourmands, while this does have a vanilla base and a sweetness owing to a twist of coconut and pop of pear and mandarin, it’s defined by the brand as a ‘floral’ - and we're excited to say we've got the exclusive of this new scent. Full of jasmine and orange flower and with a base of sandalwood it has more of a powdery drydown in comparison to the brands more recent fragrances such as ‘Vanilla Skin’. Bold and somewhat familiar, if you want an easy-to-wear scent, you’ve just found your match.
PHLUR
Discovery Kit 2024, € 40,00
Escape into half-forgotten memories and joyous moments with Phlur’s Discovery Kit for 2024, featuring a selection of the brand’s best-selling fragrances into miniature, sample-sized potions. Inside, you’ll discover the alluring romanticism of Missing Person Eau De Parfum, the sugary sweetness of Mood Ring and a citrusy spectacle with Tangerine Boy. The result? A selection of poetic scents that will leave you longing for evenings wandering flower-dotted meadows or watching the sun soak the horizon in gold.
PHLUR
Missing Person Eau De Parfum, € 32,00
Olfactive family: floral musk
Try it if: you like soft, warm and comforting scents
If you’re new to this scent and wondering why it went viral, believe us when we say it’s worth the hype. Its curious name hints at a lover one longs for, and these deeply sensual musings are achieved by notes of bergamot nectar, jasmine, neroli blossom and white musk. Warm and delicate, it’s a scent you’ll likely want more of.
PHLUR
Apricot Privée Eau De Parfum, N/A
Olfactive family: fruity warm
Try it if: you like grown-up fruity scents
Not for the faint-hearted, Apricot Privée is an unapologetically bold scent that’s wonderfully uplifting and decadent. This uniquely fruity fragrance opens with rich accords of plum, apricot and cardamom. A bouquet of jasmine and peony follows, and its agarwood, tonka beans, sandalwood and labdanum base gives a warm and woody feel.
PHLUR
Mood RIng Eau De Parfum, € 32,00
Olfactive family: fruity floral
Try it if: you want to be reminded of your favourite childhood sweets
The sweetest escape is just a spritz away with this joyful and (literally) vibrant fragrance. Oozing a playful hint of childhood nostalgia with its top note of fruit gummies, the feelgood sensations are further heightened by dragon fruit pulp and sweet orange. Further accords of orange flower, jasmine sambac, patchouli and sheer amber make this scent a must for sugary seekers.
PHLUR
Father Figure Eau De Parfum, € 32,00
Olfactive family: powdery woody
Try it if: you like natural fragrances
Lush and green, Father Figure’s perfumer took inspiration from secret gardens to create this vivid, skin-like scent. Waterlily, fig and cassis buds take the lead, which mix perfectly with orris root, iris flower and jasmine dew. Vanilla Madagascar, patchouli leaf, sandalwood and skin musk (the equivalent of a ‘no makeup’ makeup look in fragrance) further help create a natural and sensual effect.
PHLUR
Tangerine Boy Eau De Parfum, € 32,00
Olfactive family: citrus spice
Try it if: you live for citrusy scents
Bright, bold and fun, this citrusy celebration was made for those with a zest for life. It starts strong with a vibrant opening of lemon, ginger and black pepper. Luscious bites of apple and tangerine mingle with jasmine petal and are rounded up by a sensual base of amber and moss. In short – if you love all things fruity and citrusy, this one’s for you.
PHLUR
Strawberry Letter Eau De Parfum, € 32,00
Olfactive family: fruity amber
Try it if: you love bright, statement fragrances
Strawberry fans, rejoice – this is a bright, crisp and playful take on the sweetest fruit of all. Strawberry, plum and cassis may steal the scent show, but touches of wild lily, red poppy, apple blossom, tonka bean and sugared amber make this fragrance surprisingly chic and complex. We also love how the red bottle reflects the scent’s ultra-saturated essence.
PHLUR
Not Your Baby Eau De Parfum, € 32,00
Olfactive family: floral spicy
Try it if: you prefer bold fragrances that make a lasting impression
Giving floral feels a spicy upgrade, Not Your Baby is a powdery affair that’s powered by cardamom and bergamot. Mimosa and violet add to the floral spectacle, and the intensity of this palette is perfectly balanced by underlying notes of milky vanilla, sandalwood and tonka bean. Be warned though – if you like statement scents, this is extremely addictive.
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